The Commonwealth Bank Of Australia - 1645 Words

Company Report – Commonwealth Bank This following report is about the Commonwealth Bank of Australia (CBA). The Commonwealth Bank is a public business founded in 1911. This company is owned by the Australian government. The Commonwealth Bank operates within the tertiary business sector. Business Operations The Commonwealth Bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the Commonwealth Bank (or CBA or Commbank), it provides a variety of financial services. Examples of this are retail, business and institutional banking, funds management, superannuation, insurance, investment and broking services. The Commonwealth Bank is one of the largest listed companies on the Australian Stock Exchange as of August 2015 with brands including Bankwest, Colonial First State Investments Limited, ASB Bank (New Zealand), Commonwealth Securities Limited (CommSec) and Commonwealth Insurance Limited (CommInsure). This Commbank Group has a growing international occurrence through: - Retail banks in New Zealand and Indonesia - Banking investments in China - Life insurance operations in New Zealand, Indonesia and a joint project in China - Banking branches in London, New York, Tokyo, Hong Kong, Shanghai, Beijing, Singapore, Auckland, Ho Chi Minh City and Mumbai - Representative offices in Beijing and Hanoi Today, the Commonwealth Bank have grown into a business with more than 800,000Show MoreRelatedThe Commonwealth Bank Of Australia3086 Words   |  13 Pages The Commonwealth Bank of Australia was founded by the Commonwealth Bank Act on December 22, 1911, introduced by the Andrew Fisher Labor Government, Which favored bank nationalization. In a rare move for the time, the bank was to have both savings and general bank business. The commonwealth bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the commonwealth bank or commbank, it provides a varietyRead MoreThe Commonwealth Bank Of Australia3130 Words   |  13 PagesBACKGROUND Commonwealth bank of Australia was founded back in 1911 by the commonwealth bank act that was in favour of bank nationalization. The bank started its first branch in 1912 in Melbourne and later joint hands with the state savings bank in Tasmania and a year later it was able to spread its branches in six different states. After 1920 the bank gradually expanded its role in central banking and along with time continued expanding and earning a good reputation in the market (Australia, 2014).Read MoreQuestions On Commonwealth Bank Of Australia2094 Words   |  9 Pages This report seeks to critically analyse specific aspects of the organisation in regards to the companies; general and specific environment, social and ethical responsibility and its organisational culture. As Commonwealth Bank Australia is a major company with around 52 thousand employees (Commbank.com.au, 2016), it is large employer within the banking industry and has offices and branches nation and worldwide, hence it is important to analyse the external environments and the internal environmentsRead MoreHistory Of Commonwealth Bank Of Australia2888 Words   |  12 PagesThe history of Commonwealth bank of Australia goes back to 1911when the government laid the foundation of one of country’s major financial institutions. By 1970, the bank has branches all over the country, first bank to introduce Bankcard (1974) and continued upgrading itself through the use of latest computerized electronic systems. Today, the bank has 1010 branches all over the country with 3200 ATMs, ov er 3800 agencies and the online services provided by bank reaches over 2.5 million customersRead MoreBusiness Report : Commonwealth Bank Of Australia2168 Words   |  9 Pages.........Assessment 1: part 2/part 3 Business Report - Commonwealth Bank of Australia Unit code: MMM132 Unit chair: Dr Wendy Webber Author: Emma Georgina Hentschel - 216152064 Date submitted: dd/mm/yy Word count: xxx words (excluding reference list)  Executive summary This is a summary of the whole report. Outline the task, explain the research process used, what you found, and what your findings mean in terms of your own preferences (approx. 200 words).  Table of contents Part 2 - FoundationRead MoreEssay on SWOT Analysis of Commonwealth Bank of Australia3124 Words   |  13 Pagesï » ¿Commonwealth Bank of Australia – SWOT Analysis Commonwealth Bank of Australia – Strengths Strength – Commonwealth Bank Brand Commonwealth Bank brand is the most recognised brand in Australian financial services industry. It is a brand that has evolved over its 102 years of operation with a strong brand history. Commonwealth Bank brand is highly regarded and trusted within the Australian financial services industry. Other well known brands under the Commonwealth Bank Group includes ColonialRead MoreReport on the Situational Analysis for Commonwealth Bank of Australia(Cba)1207 Words   |  5 Pagesanalysis can help chose strategies, which help achieve objectives. At the beginning will be presented brief history of CBA. The Commonwealth Bank of Australia (CBA) supports sector with their following industries such as banking, financial and investment service. Founded in1911 as a government bank, received the first guarantees of the federal government. The first bank branch was opened in Meloburne-July 1912. In 1913 there were already branches in all six states. In 1916, its headquarters is movedRead MoreParkview Queensland Pty. Ltd. v Commonwealth Bank of Australia1358 Words   |  5 PagesParkview Queensland Pty Ltd v Commonwealth Bank of Australia [2013] NSWCA 422 FACTS The appellant, Parkview Queensland Pty Ltd (â€Å"Parkview†), is a building contractor who commenced construction of a residential property development under a standard form building contract with Fortia funds Management Ltd (â€Å"Fortia†), the developer. Fortia financed the construction under a loan facility with the Bank of Western Australia Ltd (â€Å"BankWest†). The building contract provided for progressive payments toRead MoreEthical Banking And Customer Satisfaction : A Comparison Between Bankmecu And Commonwealth Bank Of Australia2559 Words   |  11 Pages Ethical Banking and Customer Satisfaction: A Comparison Between Bankmecu and Commonwealth Bank of Australia CONTENTS 1. INTRODUCTION 3 2. LITERATURE REVIEW 3 2.1. CORPORATE SOCIAL RESPONSIBILITY 4 2.2. ETHICAL BANKING IN AUSTRALIA 4 2.3. THE RADICAL AFFINITY INDEX 4 2.4. CUSTOMER SATISFACTION 5 3. RESEARCH DESIGN AND METHODOLOGY 5 3.1. CONCEPTUAL FRAMEWORK 5 3.2 SAMPLE AND PROCEDURE 6 3.3 DATA COLLECTION 8 3.4 PILOT STUDY 8 3.5 DATA ANALYSIS 10 3.5.1 Data Reduction 10 3.5.2 Data DisplayRead MoreExecutive Summary : Commonwealth Bank1718 Words   |  7 Pages1) Executive Summary Commonwealth Bank has become one of biggest bank of Australia; one of the reasons is ERP implementation. The ERP system helps the financial institution to communicate worldwide, talking about its various management department, for them it’s really effective. Such as using customer relation management software it helps in keeping the records of consumers in data warehouse, which can be used at the time when information needed by the bank. For Human resource management it provides

Marriage and Cohabitation - 3593 Words

CHAPTER I INTRODUCTION Background of the Study Mindanao State University is a melting pot of diverse culture coming from different regions. Different people with different culture and tradition interact and socialize in the campus. Students studying in the university are Muslims and non-Muslims. Many of the non-Muslims studying here came from different places in Mindanao. Most students here engages to relationships with the opposite sex because having a boyfriend or girlfriend gives them inspiration and motivation in studying. Having a partner is very common to non-Muslim students because they are far away from their homes and their parents will not know that they have boyfriends or girlfriends here. We can observe nowadays in†¦show more content†¦Many of the people he know who are engaging with this type of relationship said that they try engaging with this because they want to try the experience on having a sexual intercourse with their partners, to be sure that they will last longer, and to be motivated. These are only some of the reasons that the researcher discovered as he asked some of the students he knows and practicing cohabitation. The researcher observed that, in college life many students are being bullied if they don’t have any partners and if they don’t experience sex, that’s why many students are very eager in finding a partner to experience what they really want and how these things will work. According to Simporios (2011), cohabitation’s great contribution to moral decadence has been a great concern of many people. The continuous practice of this kind of relationship is quite alarming to society’s moral bearing. The presence of this very rampant situation in a state university would agitate a curiosity. This paper aims to describe and explore the students practicing cohabitation, their reasons, the acceptability, and the outcome of this type of relationship. Statement of the Problem This is a study on cohabitation among students of Mindanao State University. The following are the specific objectives of the study: 1. To know the extent of acceptability of cohabitation among the students of Mindanao StateShow MoreRelatedMarriage Vs Cohabitation : Marriage And Cohabitation1055 Words   |  5 PagesMarriage Vs Cohabitation Introduction: The picture of family has changed dramatically in the last fifty years, due to the incline of cohabitation before marriage. Cohabitation is extremely popular and has become quite the trend. When looking at both married and cohabitating couples there are advantages and disadvantages to both, but when one looks at the day to day small things they share some common ground. The Pros of Marriage: The tradition of marriage was intended to keep couples togetherRead MoreMarriage And Cohabitation : Marriage Vs Cohabitation1111 Words   |  5 PagesMarriage Vs Cohabitation The picture of family has changed dramatically in the last fifty years, due to the increase of cohabitation before marriage. Cohabitation is extremely popular and has become quite the trend. When looking at both married and cohabiting couples, there are advantages and disadvantages to both, but when one looks at the day-to-day small things they share some common ground. The Pros of Marriage The tradition of marriage was intended to keep couples together for the rest ofRead MoreMarriage and Cohabitation3433 Words   |  14 PagesCohabitation Research Paper Cohabitation and marriage both share effective similarities and differences. Within the last 40 years both have grown closely to represent two individuals that have a motive in life which involves commitment, financial responsibility, and the disposition to spend a majority of your life with one person. The subject of cohabitation is a popular one among many college students, upperclassmen, and middle aged divorced individuals in this day and age. In this essay weRead MoreCohabitation And Marriage : Marriage1669 Words   |  7 Pages Cohabitation and Marriage Lauren Pfeifer Dr. Richard White Christian Marriage 16 April 2014 Cohabitation and Marriage Cohabitation is an increasingly popular relationship reality in the United States. Many individuals seek a cohabiting relationship as preparation for marriage; however, studies have shown that this has adverse effects on relationship satisfaction and stability within marriage. Many factors have been theorized to contribute to this effect. No matter the cause of the correlationRead MoreMarriage and Cohabitation13809 Words   |  56 Pagesis Marriage 1.2 What is Cohabitation CHAPTER TWO – ORIGIN OF MARRIAGE 2.1 Types of Marriage 2.2 Justification of Marriage 2.3 Christian Perspective of Marriage 2.4 Advantages and dis-advantages of Marriage CHAPTER THREE – ORIGIN OF COHABITATION 3.1 Types of Cohabitation 3.2 Justification of Cohabitation 3.3 Christian perspective of Cohabitation 3.4 Advantages and dis- advantages of Cohabitation CHAPTER FOUR – MARRIAGE AND COHABITATION 4.1 Relationship between Marriage and Cohabitation 4.2Read MoreCohabitation Between Cohabitation And Marriage1559 Words   |  7 PagesIn today’s society cohabitation before marriage has become more prominent than it was in past decades. Cohabitation simply means two individuals are living together unmarried. There are several agreements that support and oppose this topic because of the individuals’ different religion, ethic, and morality. Growing up, I frequently heard living together before marriage often leads to higher risks of divorce later on. As society changes, I believe that people have a different opinion of this beliefRead MoreCohabitation Between Marriage And Marriage949 Words   |  4 Pagesseems as if cohabitation is the first step in a couple’s decision to get married or have kids or both. More and more couples are putting off marriage until perhaps they are better acquainted with their partners. Cohabitation can have both positive and negative influences on relationships ranging from marriag e itself to child development. It appears cohabitation occurs much sooner in the United States than many other western countries as well as those in Europe. Along with marriage, Americans tendRead MoreCohabitation Between Marriage And Marriage1303 Words   |  6 Pagesnormal and are expected. One of these previously taboo ideas is cohabitation. Cohabitation is the act of living together while in a romantic relationship, prior to marriage. (Steinberg, Bornstein, Vandell, and Rook, p. 450, 2011) More and more couples are cohabitating, according to some studies approximately two-thirds of couples live together before they get married. (Luscombe, 2014) Some couples that lived together before marriage have a strong and healthy relationship, while others end in divorceRead MoreCohabitation Before Marriage2506 Words   |  11 PagesDid you know that over half of all first marriages are now preceded by living together compared to virtually none 50 years ago? The number of unmarried couples living together increase d tenfold from 1960 to 2000. The number of unmarried couples living together increased 72% between 1990 and 2000. By the year 2010, if the present trend continues, there will be 7 married couples for every cohabiting couple. (Cohabitation Facts, Cohabitation - Its Training for Divorce†- Chuck Colson (1995). Here areRead MoreCohabitation Before Marriage Essay1674 Words   |  7 PagesNowadays, the pre-martial cohabitation concept has been widely used across many places. The current generation tends to cohabit outside of marriage at least once in their lifetime. Bruce Wydick argued that, â€Å"cohabitation may be narrowly defined as an intimate sexual union between two unmarried partners who share the same living quarter for a sustained period of time’’ (2). In other words, people who want to experience what being in a relationship truly is, tend to live under one roof and be

Equality in America - 3947 Words

WOMEN In the middle to late 1800s, diversity swept across the United States of America. What is diversity? Diversity implies a wide variety in gender, race, culture, ethnicity, age, and other characteristics of certain groups (Diversity, 2006). Diversity is present in every possible aspect of life. It does not matter where one goes or what one does in America, no two people look or act exactly the same. America has been and still is known as a nation of freedom and diversity. Today, America is considered to be the melting pot, a place where all cultures are supposedly accepted and come together as a whole. Diversity is an issue that Americans have dealt with in the past, are currently dealing with, and will deal with in the†¦show more content†¦When faced with her fathers hurtful words, Elizabeth Cady Stanton was determined to make a difference and help women gain equality (Hymowitz Weissman, 1978). It was obvious to her parents that Susan B. Anthony was going to ma ke a difference in the world. Anthony was an extremely gifted child who had learned to read and write by the time she was three years old. Anthonys father, a Quaker Abolitionist, instilled a strong work-ethic in her at an early age. Anthonys parents treasured their girls and believed they should have unlimited opportunity at success even though they were females. He and his wife were appalled when one of Anthonys teachers refused to teach her mathematics because she was not a boy. Learning this, her father took her out of the school system and hired a female tutor, Mary Perkins, to instruct Anthony and her sisters. Many believe that it was Perkins who got Anthony first involved in womens equality. Not only did Perkins teach academics, she taught lifes lessons and stressed to Anthony and her sisters that they could accomplish just as much as any male. She taught the girls self-motivation, self-discipline, and self-respect (Hymowitz Weissman, 1978). Together, Elizabeth Cady S tanton and Susan B. Anthony worked to gain equality for women in hopes that one day all women would be treated equally in the so-called equal world in which they lived. In 1868, Stanton and Anthony helped create theShow MoreRelatedEssay on Equality in America897 Words   |  4 PagesEquality in America Equality is something Americans strive to provide and maintain. It has become an integral and necessary part of our mosaic culture. Even now to the point that when people think of America, they naturally think of freedom and equality. People of many different races, disabilities and creeds have come to the United States seeking the impartiality upon which this country was founded. The institutions of this country have relied upon it, just as it was the created by the eventsRead More America: Myth Of Equality Essays1325 Words   |  6 Pages America: Myth of Equality To many, the Unites States serves as the ideal model of democracy for the modern world. Yet, how truly worthy is America of this status? Although it has been said that, â€Å"Equality is as American as baseball, hot dogs, and apple pie,† one must be extremely critical when analyzing such a statement. By taking a historical perspective to the question of how â€Å"equal† American equality actually is, it is simple to recognize how problematic the â€Å"Land of the Free† mentality canRead MoreThe Fight For Equality Throughout America1517 Words   |  7 PagesThe Fight For Equality Throughout history, minority groups in America have struggled day after day for the political and social equality that was promised to them in the constitution, that only a portion of the population actually enjoys. The time period from the end of WWII to the present has featured massive movements for equality. Mexican Americans and the LGBT community fought tirelessly for the political rights, social equality, and equal pay that the majority took for granted, and many areRead MoreThe Stress on Americas Equality Essay1176 Words   |  5 PagesIn America’s society, equality has always been a reoccurring issue. All the way from early slavery and the Holocaust to discrimination toward African Americans, females, and now same-sex marriages. As much as our world focuses on becoming equal, each culture deals with it’s own differences. In Michael Jackson’s song, â€Å"Black or White† compared with Macklemore and Ryan Lewis’ song, â€Å"Same Love,† they each approach the same topic encompassing equality. Songs from completely two different generationsRead MoreAn American Ideal Of Equality Is Not An America At All.1501 Words   |  7 Pages An America without equality is not an America at all. The common American citizen would say that the definition of equality is; Equal rights among all people. Equality is also defined as the state or quality of being equal; correspondence in quantity, degree, value, rank, or ability. A historical example that demonstrates the American ideal of equality is the court case Plessy Vs. Ferguson (1896). Plessy was arrested for riding in a white-only seat for being an African-American citizen riding inRead MoreRacism Is America Truly A Place Of Equality?2459 Words   |  10 Pages Is America truly a place of equality? Are all races treated equally? I believe that the answer to these questions is â€Å"NO†, because racism is still a prominent issue of today’s society. Yes, we prog ressed greatly from the past but we still have a long way to go. In order for us to continue working towards equality for all and the end of racism, we must be aware that racism is still alive and continues to affect the world that we live in. Prior to examining the origins of racism in America, oneRead MoreAmerica s Lack Of Economic Equality1154 Words   |  5 PagesAmerica suffers from a lack of economic equality; the population is divided into social classes. Per Mantsios, the upper fifteen percent control eighty-five percent of the nations’ wealth. This attributes the other eighty-five percent of the population the remaining fifteen percent of the nations’ wealth. The people born into a high economic standing can afford better education which prepares them for better jobs. And those who are born into a lower economic standing are more expected to enter lowRead MoreAmericas Core Values Of Individualism And Equality In America753 Words   |  4 PagesIndividualism and equality are two of America’s core values. These core values are the standards by which every American uses to distinguish what behavior are acceptable and what is not in the society in which we live in. It is these two values that ou r responsible for molding our personalities as well as our behaviors. I believe out of all the values the United States possess, individualism and equality are the two most important values to follow. Equality involves the perceived idea that everyoneRead More Social and Economic Equality of African Americans in America1715 Words   |  7 PagesSocial and Economic Equality of African Americans in America The struggle for social and economic equality of Black people in America has been long and slow. It is sometimes amazing that any progress has been made in the racial equality arena at all; every tentative step forward seems to be diluted by losses elsewhere. For every Stacey Koons that is convicted, there seems to be a Texaco executive waiting to send Blacks back to the past. Throughout the struggle for equal rights, there have beenRead More Mexican-Americans Fight for Equality in America Essay1804 Words   |  8 PagesMexican-Americans Fight for Equality in America The United States has always been thought of as the the land of opportunity. Why is it that for years Mexican-Americans have been mistreated and discriminated against? There are millions of people that live in the US that are of Mexican descent. Throughout the Mexican-American history they have faced constant struggles to be recognized as equal citizens. The white man drove them from their own homes when they first settled in America. The Anglo settlers

Early Childhood Into Adolescence A Time Of Development...

Early childhood into adolescence is a time of development and change. Whether it is biological or environmental, we are constantly shaped and influenced by our surroundings. Of those, we can attribute a vast majority of our behaviors, social skills, values and attributes to our parents. They are solely responsible for guiding and nurturing their offspring through their development in hopes that they will be model citizens. More common than not, however, divorce has become a common practice among couple who are not a right fit, splitting families into two distinct households and many children unsure of their new life. Divorce can be linked to a change children’s social skills through differences in gender, early maturation, and lasting effects into adulthood. Couples who decide to divorce from one another often do so simply because of irreconcilable differences in their marriages. Those who have children may feel pressure to stay together and keep face for the sake of their young. Santrock questions whether or not parents should, in fact, stay married to suffice their children’s lives. The quality of parenting in an unhappy marriage is a key factor in breaking this issue apart. On one side, children may see unhealthy qualities of a relationship that may affect the way they view social relationships amongst their peers and later in their intimate relationships. On the other hand, some families find balances between handling things like income and housing and can make the newlyShow MoreRelatedAdolescence and Early Adulthood Essay1731 Words   |  7 PagesAdolescence is often considered a time of confusion, rebellion, and problems. While this can occur, most people emerge from adolescence without any problems and successfully naviga te the changes that accompany adolescence. Researchers do seem to agree that there are a lot of changes that take place during adolescence, but it does not always mean that it is an unpleasant time in the lives of humans (Santrock, 2011). As children enter adolescence they will experience neurological, hormonal, andRead MoreAdolescent Stages of Development1500 Words   |  6 PagesAdolescent Stages of Development Adolescence is probably the most difficult period in life of every individual since it is a transitional stage between childhood and adulthood. In this period adolescents undergo significant changes in physiological, psychological and social aspects. Naturally, these changes produce a significant impact on their lifestyle, behaviour, psychology, etc. Traditionally, adolescence is considered to start at preteens, mostly from around 9-10 years of age till 19-20 yearsRead MoreMiddle Childhood and Adolescence Essay1047 Words   |  5 PagesMiddle Childhood and Adolescence Development PSY/375 1-24-11 Deborah Wilkerson Middle Childhood and Adolescence Development Changes in Peer Relationships in Middle Childhood and Adolescence Statistics say that in the stages in middle adolescence 30% of the child’s social life and interactions there are a great stage of peer pressure. These results were compared to the 10% that is experienced during the early childhood. They show that they are competent by demonstrating Read MoreChildhood Development And Childhood Stages1633 Words   |  7 PagesChildhood, is a period characterised by significant cognitive, emotional, social and biological development. This discussion will consider the significant aspects of childhood development and experiences that contribute to children’s longer-term well-being, however, its primary focus will be socio-emotional development. Longer-term well-being refers to physical, social and emotional health over a continuous period of time. However, it is important to consider that this a relatively broad definitionRead MoreDevelop1294 Words   |  6 PagesName: Tutor: Task: Date: Developmental psychology Infancy and Childhood Physical development During early childhood stage, infants begin to drop their roundish baby like display. Their bones grow more proportionate with the lengthening of their legs and arms. They start to obtain fine motor skills. The newfound skills enable them to grip a pencil in a more functional way. This is a good time to provide them with puzzles and blocks, as well as to supervise them while they use paper and scissorsRead MoreUnderstanding Youth And Adolescence Fall Into Five Main Perspectives Essay1552 Words   |  7 PagesDiffering perspectives towards defining youth and adolescence fall into five main perspectives which help to portray and provide a thorough guide to gain an understanding on what is youth and adolescence. The perspectives are psychological sociological philosophical biological and cultural Youth and adolescence are words which often get confused with each other. The term can get crossed over with one another as they cover a timeframe that is sometimes viewed as the same transition period. PierreRead MoreThe Process Of Human Development957 Words   |  4 Pagesof human development is assessed to multiple phases which carry its own distinct set of expectations in terms of emotional growth, psychological development, physical maturation, and social awareness. When breaking down the lifespan into stages such as, childhood, adulthood, and late adulthood; the breakdown seeks to bring unity to the life of human being, and ultimately help us to understand the development of a person. Some people argue that developmental process undergoes gradual changes based onRead MoreChild Abuse Is A Serious Concern Of Society1570 Words   |  7 Pagesassociation between childhood physical abuse and later aggressive behavior and violence delinquency in adolescent (Lansford et al. 2007; Sa lzinger, Rosario, Feldman, 2007; Crooks, Scott, Wolfe, Chiodo, Killip, 2007). One of the most pervasive claims in literature for the cycle of violence is that abused children become abusers and victims of violence become violent victimizer (Widom, 1989). However, many adolescences who experience abused do not exhibit delinquency during adolescence, and many adolescentsRead MoreThe Human Growth Associated With Each Lifecycle Group1331 Words   |  6 Pagesand the development focus of each. The purpose of assignment is to understand the human growth associated with each lifecycle group. There are eight age groups with each has its own stage of development and related tasks. This assignment covers stage 4, â€Å"Identity vs Inferiority† middle childhood (6-12 years), †Identity versus Identity-Confusion† stage 5, (13-20 years) covering early childhood, and Intimacy vs. Isolation stage 6, (20-40 years), early adulthood. Identity growth and development is notRead MoreEssay Middle Childhood and Adolescent Development1026 Words   |  5 PagesMiddle childhood, is a very exciting time for young children from the ages of seven to twelve years old. It’s known as the school years and new social and cognitive traits are being learned at home and at school. Sigmund Freud’s psychoanalytic theory found this to be the latentcy period in which no much happens. He described this because children at this age sexual and aggressive urges are repressed (Sta ges of Growth Development, 1898-1987). This paper will also discuss the changes from middle

Business Culture of UNIQLO-Free-Samples for Students Myassignment

Question: Discuss about the Business Culture of UNIQLO. Answer: Background of UNIQLO and its environment Uniqlo has achieved accolades and glory by serving unique quality apparels to the Customers. The company caters to the fashion sense of men, women and kids separately. The company has its outlets spread in Australia, Canada, china, France, Germany, Hong Kong, Indonesia among others. Conscious approach of the employees towards the maintenance of quality, innovation and purchasing power of the customers makes the company unique in its business (uniqlo.com, 2017). This consistency has enabled the company to expand the business in each and every corner of the world. As a matter of specification, delivering quality apparels to the customers have enhanced the reputation of the company. Exposure of collaborative working by the skilled and the experienced professionals has enhanced the standards of the apparels to an international level. Along with this, the company pays special attention to the privacy of the customers. Similar to the other companies, UNIQLO has introduced privacy policy. The main aim of this policy is to protect the personal information that the customers are collecting or sharing online (uniqlo.com, 2017). Agreement to the terms and conditions is essential for the customers in order to get access to this policy. With the alterations in the business, the directives of the policy are undergoing noticeable changes. Cookies and web beacons are used for preventing the leakage of the contents generated by the customers for the launched apparels. Apart from this, the customers are provided with the access to SSL (Service Socket Layer), which alarms them about the security of their private information. These details reflect the conscious attempts of the company personnel towards the preservation of the organizational culture (uniqlo.com, 2017). This consciousness enhances the roles and responsibilities of the staffs in terms of creating a positive image in the minds of the customers. For this, the personnel make best efforts to adopt proper communication channels for conveying the news of the newly launched apparels to the customers. These advertisements enhance the relationship between the company and the customers. Countering this, joint ventures with the shareholders, results in the introduction of lucrative deals, trades and transactions, which helps UNIQLO to lure the customers towards the brand image (uniqlo.com, 2017). Different outlets have different unique selling propositions, which results in the joint success of the company. Typical components of the propositions are leadership skills and abilities and enhancing the sales revenue, which enhances the brand image of UNIQLO (uniqlo.com, 2017). Introduction Culture is an important element for companies and organizations in terms of achieving customer loyalty, trust and dependence. Commercialization of culture, customs and traditions contradicts the placement of business and culture in the same alignment. On the contrary, assuring the customers about the safety and security of their personal contents enhances the roles and responsibilities of the managers (Wong, Tseng Tan, 2014). The managers are entrusted with the responsibility to abide by the cultural values. This adherence safeguards the companies and organizations from crisis and challenges. Non-compliance to the policies compels the companies and organizations to encounter issues like scandals, which degrades the hard earned reputation (Riivari Lms, 2014). The current assignment attempts to shed light on unethical claims made by anti-poverty group regarding the approach of UNIQLO towards the preservation of the stakeholders and shareholders human rights. Corporate social responsibility is an essential component of the organizational culture. Ensuring the wellbeing of the customers enhances the corporate nature of the marketing personnel. On the contrary, focusing on the betterment of the authority degrades the personality of the personnel amidst the customers. In view of these aspects, the claims made by the anti-poverty group regarding the immature behavior contradict the true essence of the aspect of corporate social responsibility (Ecouterre.com, 2017). The issue was published in an article entitled, This Way to Utopia. In response to this, a group of business critiques known as War on Want voiced out their opinions regarding the illegal joint ventures with the suppliers to inflict harsh treatment upon the workers. Similarly, this assignment, from the various perspectives, assesses the intensity of the issue and alarms the businessmen about the importance of preserving the organizational values and culture. Exertion of harsh press ure on the workers is against marketing ethics, which snatches away the basic human rights (Ruiz Martnez, 2014). Rationale behind the selection of Hofstedes five Cultural dimensions In the 21st century, the companies and organizations aim to attain the hot seat by putting the customer benefit at stake. This motive contradicts the true essence of culture. The adverse impact on the purchasing power of the customers represents the selfish attitude of the marketing personnel in terms of enhancing their corporate social responsibility. The article taken into consideration is a live example of this issue. Anti-poverty group making claims regarding the organizational event seems striking. When they should be protesting for societal upliftment, they are protesting against the unethical behavioral conduct (Ecouterre.com, 2017). Countering this, these protests might be for a relative, who works in UNIQLO and is subdued under the pressure of the higher authorities. The main aim of the protest is reforms for the existing situation. On the other hand, the marketing team of UNIQLO lacks this understanding. The propositions of the article affirm the absence of oriental approach towards the issue. In-depth insight on the specifications of the issue can be provided by bringing Hofstedes cultural theory into the discussion. According to Hofstede, culture is the conglomeration of several corporate minds. On the other hand, collaborative participation in discussions gives rise to conflicts, which degrades the standards of organizational values (Huhtala, Kaptein Feldt, 2016). In view of the considered article, the protests and claims regarding the concealment of the ethical considerations is justified. Concealing the undertaken steps is against the business ethics. Transparency needs to be maintained in the execution of business activities. Absence of this transparency broadens the gap between the professionals and the professional development. Herein lays the appropriateness of the first dimension of power as proposed in the cultural theory by Hofstede. For proper maintenance of culture, the marketing managers of UNIQLO need to reveal matured behavior in terms of guiding the team members (Uniqlo.com, 2017). Emerging successful in giving proper guidance to the team members attaches the perspective of stab le relationship to the aspect of power. Upon the entrance of the employees, they are entrusted with the responsibility to ensure the wellbeing of the customers and the colleagues. This generates a closely knit family feeling. Typical example of collectivism is the presence of unity and coordination between the functional units of UNIQLO. In contrast to this, individualism has two connotations. One, it can be related to the perspective of enhancing the professionalism through the attainment of large scale customer satisfaction (Warren, Gaspar Laufer, 2014). On the other hand, it can be considered as the selfish motive of the personnel to grab hold of the hot seat amidst the competitive ambience of the market. Delving deep into the aspects, individualism can be considered as broader version of collectivism, where the employees are provided with a chance to leave a mark by matured and professional conduct. The third dimension represents the statistics of the employees- masculinity and femininity. Here, culture has different connotations for male and female employees. Countering this, there is a common goal and that is to respect the viewpoints of the other. Masculinity possesses the tendency to reveal more authoritative power on the female employees. This limits the chance of the female employees for voicing out their talents (DeBode et al., 2013). This creates disparity, which contradicts the true essence of culture. The fourth dimension is Uncertainty Avoidance Index. This dimension assesses the approach of the public domain towards ambiguity regarding the events of the surrounding. The main aim here is to make estimates regarding the doable in terms of maintaining pace with the current trends. Herein lays the appropriateness of firm and strategic approach towards the execution of business activities (Chun et al., 2013). The fifth dimension of culture is orientation, which is crucial in terms of tacking the issues, which comes the way of companies and organizations including UNIQLO. In order to achieve positive outcomes, short term goals are identified, which improves the focus. Emerging successful in this direction enhances the confidence regarding envisioning long term goals. This enhances the confidence of the personnel regarding the capability to do challenging and enduring tasks (Lu, 2014). The penultimate dimension projects the relationship between indulgence and restraint. Indulging in experimentation with the existing products and services enables the personnel to lure the customers to a great extent. Within this, restraining from the acts, which compels the personnel to encounter complexities, bestows an opportunity to sustain the market position within the competitive ambience. Linking the theory with the organizational analysis Claims regarding unethical behavior put the reputation of UNIQLO at stake. Herein, the essence of culture attains a negative connotation. The source being the anti-poverty group aggravates the complexities of UNIQLO in terms of their corporate social responsibility. Concealment of revealing unethical behavior can be considered as the misultilization of the provided power to the managers (Mo Shi, 2017). This incapability broadens the gap between the organization and the customers, negating the efforts of the personnel in terms of efficient execution of the business activities. Herein, lays the appropriateness of the word distance as proposed in the name of the dimension. Viewing it from the other perspective, distance can also be related to the detachment of the managers from their professional development due to the exposure of such irrational behavior with the stakeholders and shareholders (Shin, 2012). Collaborative protests by the anti-poverty group and the business critiques make UNIQLO personnel mere creatures. In other words harsh blows from the opponent party, such as these groups and labor unions, makes the fate of the company personnel a tragic one, as they are given the status of culprits for hiding the unethical and irrational behavior. Countering this, the aim of these protests is to make the managers realize that they have interplayed with the human rights of the employees, which can be considered as a negation of their individuality (Crane Matten, 2016). This negation, irrespective of the gender of the employees attaches an interrogative parameter to the societal existence of these employees. Lackadaisical attitude towards alteration of the plight would bring uncertainty and ambiguity to the market position of the company. This ambiguity degrades the sanctity and purity of the workplace environment, which limits the scope and arena of the employees in terms of revealin g their talents towards efficient execution of the business activities. For this, strategic approach towards creating short term goals is needed for systematizing the business activities. Delving deep into the issue, overburdening the employees might be a result of the absence of oriental approach towards the execution of business activities (Valentine, Fleischman Godkin, 2015). In view of this absence, setting short term goals is not justified, as it would lead to the achievement of negative outcomes. Therefore, the managers need to reveal matured behavior in terms of meeting with the board of directors for creating concrete plans regarding restoration of the lost glory and honor. Indulgence in activities like survey and feedbacks possesses flexibility to bring to the forefront the areas, which needs modification. Spontaneous approach towards rectification of these drawbacks would enhance the individuality of the managers as well as the employees (Yang, Ding Lo, 2016). Collective output in this regards would take the individual attempts of UNIQLO personnel; however, it would enable the company to achieve successful completion of the projects within the stipulated time. Countering this, unity and cooperation between the functional units is crucial for managing the crisis in an efficient and effective manner. Comparison of similar events with Hofstedes Five Cultural dimensions Shedding light on one particular incident compels the readers to take one particular stance. However, on the other hand, developing a comparative study between similar instances broadens their perspectives. Speculation of the various instances leads them to come up with a conclusion, which is the result of their individual efforts. The following section sheds light on the issue of slave labor encountered by Zara, one of the biggest fashion retailers. As a matter of specification, Zaras outlet in Brazil has been accused of indulging in unethical slave working conditions. Designation of the employees as slaves is interplay with their individuality (Forbes.com, 2017). This is one of the grounds, which ties both the issues in the same thread. However, the only difference lies in the discovery. UNIQLO is accused of concealing the unethical behavior whereas the issue of indulging in adoption of unethical working conditions degrades the hard earned reputation of Zara. The differentiation in the nature of the instances enhances the clarity of the readers, especially the businessmen regarding the proper utilization of the provided power (Jacobs et al., 2014). Outsourcing the operations of more than 30 plants aggravates the intensity of the issue. Delving deep into the word accusation, it can be related to the word claims made by the ant-poverty group regarding the concealment of the unethical behavior. The statements of the representations project hostility between the personnel of Zara, which is also evident in UNIQLO due to the incapability to manage the crisis in an efficient and effective manner. This is one of the other grounds, where the cultural dimension of power attains a negative connotation (Forbes.com, 2017). As a matter of fact, outsourcing the organizational resources, for illegal activities restricts Zara from expanding their business into the foreign market. The assumption in the previous sentence projects the functionality of the penultimate cultural dimension. On the contrary, if the business plants were used according to the rules and regulations, the employees would not have been compelled to forgo their professional development by becoming the slaves of the masters. Moreover, absence of authorizations, in case of the plants, tags the issue under courtly intervention, as the human rights of the employees are involved. Upon discovery, it was found that the immigrant workers of Bolivia were engaged for manufacturing garments for some other company. This created discrepancies between the managers of Zara and their stakeholders (Forbes.com, 2017). Indulging in this type of illegal activities is considered as the violation of the identified and specified values. This violation degrades the personality of the personnel, which nullifies individualism, the second dimension of Hofstedes culture theory. However, delving deep into the issue, the protests projects the collaborative attacks of the business critiques in order to destroy the individual efforts of Zara personnel. The breaches of contract aggravate the complexities of both Zara and UNIQLO in terms of culture (Ng, Lam Feldman, 2016). The contract can be accounted as one of an integral part of the organizational documents. Disobeying the propositions of this document adds an interrogative parameter to the organizational culture. This interrogation does not even spare the business environment of UNIQLO. Here, if LO in the name of the company can be considered as LOW, this reduces the uniqueness of the initial portion. The name Zara symbolizes a female name. However, in view of the slavery, it is a shame for the race women. Viewing it from other perspective, it is a nullification of the femininity as proposed by Hofstede in his third cultural dimension (Resick et al., 2013). In view of the slavery issue, it is a kind of domination for the women employees, which degrades their individuality. Here Hofstedes cultural dimensions get a backseat. Pondering upon the working conditions, pressurization limits the individual efforts of the employees. Supporting them for doing unethical acts sets a bad example in the minds of the employees for their managers. Hostility between the employees and managers destroys the workplace sanctity, which nullifies the urge of the employees to reveal better performance. This nullifies the aspects of safe and comfortable working conditions in case of both ZARA and UNIQLO. Countering this, safe and comfortable working conditions would have safeguarded both the organizations from these unwanted issues (Trevio et al., 2014). This is a matter of willingness, which needs to initiate from the inner self of the marketing managers. This inner willingness seems absent in the case of both the organizations, which projects the helplessness of the managers in terms of regulating the employees for extracting the needful. For this, rational approach is needed so as to preserve the individual sentiments of the employees. Emerging successful in this task reflects the proper utilization of power in case of the managers of both the organizations. Effective and judicious utilization of the provided power fades away the uncertainty regarding the execution of business activities (Lam et al., 2015). Clarity in the execution of the business activities would have reduced the distance between the organizations and success. However, this clarity was missing, which is due to the absence of strategic vision. Conclusions In the 21st century, people are blindly running in the rat race for grabbing hold of the hot seat. This situation projects a selfish motive for enhancing the professionalism by putting the needs, demands and requirements of the stakeholders. Viewing it from the other perspective, this kind of approach adversely affects the purchasing power of the stakeholders. Most importantly, it destroys the sanctity and congenial ambience of the workplace, needed for enhancing the productivity. Countering this, maintenance of workplace culture is crucial in terms of luring foreign investors in large scale. Within this, ethics gains an important position. However, the issues of concealing the unethical actions like slavery are a shame for business as a whole. This is rather interplay with the individual talents of the employees. Portrayal of individualism in the previous sentence summarizes the whole of the dimensions proposed by Hofstede. Countering this, there are six dimensions, which complete t he aspect of culture and the previous sentence just speaks of one. Counter arguing this, preserving of the individual sentiments of the employees reflects the proper utilization of power by the personnel, which fades away uncertainty and distance between the organizations and the success stage. In order to achieve maintain the sanctity and decorum of the workplace; the managers need to reveal strict approach towards regulating the performance of the employees. This can be achieved by developing efficient, effective and flexible strategies. The employees need to be involved in the decision making process, which would attach value to their talents. This would add firmness in the implementation process. After the implementation, measuring the approach of the employees and stakeholders would reflect the effectiveness of the adopted strategies. This relates with the evaluation, which would bring to the forefront the major areas, which needs modification. Inner urge, willingness and eagerness to alter the business environment would help both the organization especially UNIQLO to attract many customers on the grounds of cultural diversity. References Chun, J. S., Shin, Y., Choi, J. N., Kim, M. S. (2013). How does corporate ethics contribute to firm financial performance? The mediating role of collective organizational commitment and organizational citizenship behavior.Journal of Management,39(4), 853-877. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DeBode, J. D., Armenakis, A. A., Feild, H. S., Walker, A. G. (2013). Assessing ethical organizational culture: Refinement of a scale.The Journal of applied behavioral science,49(4), 460-484. Ecouterre.com (2017), New report accuses UNIQLO of hiding human rights behind ethical claims, Retrieved 7th August 2017 from https://www.ecouterre.com/new-report-accuses-uniqlo-of-hiding-human-rights-abuses-behind-ethical-claims/ Eisenbeiss, S. A., Knippenberg, D. (2015). On ethical leadership impact: The role of follower mindfulness and moral emotions.Journal of Organizational Behavior,36(2), 182-195. Eisenbeiss, S. A., van Knippenberg, D., Fahrbach, C. M. (2015). Doing well by doing good? Analyzing the relationship between CEO ethical leadership and firm performance.Journal of Business Ethics,128(3), 635-651. Forbes.com (2017), Zara accused of alleged slave labor in Brazil, Retrieved 7th August 2017 https://www.forbes.com/sites/andersonantunes/2011/08/17/zara-accused-of-alleged-slave-labor-in-brazil/#4a2a3e611a51 Gao, Y., Gao, Y., He, W., He, W. (2017). Corporate social responsibility and employee organizational citizenship behavior: the pivotal roles of ethical leadership and organizational justice. Management Decision,55(2), 294-309. Huhtala, M., Kaptein, M., Feldt, T. (2016). How perceived changes in the ethical culture of organizations influence the well-being of managers: a two-year longitudinal study.European Journal of Work and Organizational Psychology,25(3), 335-352. Jacobs, G., Belschak, F. D., Den Hartog, D. N. (2014). (Un) ethical behavior and performance appraisal: the role of affect, support, and organizational justice.Journal of business ethics,121(1), 63-76. Lam, C. F., Liang, J., Ashford, S. J., Lee, C. (2015). Job insecurity and organizational citizenship behavior: Exploring curvilinear and moderated relationships.Journal of Applied Psychology,100(2), 499. Lu, X. (2014). Ethical leadership and organizational citizenship behavior: The mediating roles of cognitive and affective trust.Social Behavior and Personality: an international journal,42(3), 379-389. Mo, S., Shi, J. (2017). Linking Ethical Leadership to Employees Organizational Citizenship Behavior: Testing the Multilevel Mediation Role of Organizational Concern.Journal of Business Ethics,141(1), 151-162. Ng, T. W., Lam, S. S., Feldman, D. C. (2016). Organizational citizenship behavior and counterproductive work behavior: Do males and females differ?.Journal of Vocational Behavior,93, 11-32. Resick, C. J., Hargis, M. B., Shao, P., Dust, S. B. (2013). Ethical leadership, moral equity judgments, and discretionary workplace behavior.Human Relations,66(7), 951-972. Riivari, E., Lms, A. M. (2014). Does it pay to be ethical? Examining the relationship between organisations ethical culture and innovativeness.Journal of Business Ethics,124(1), 1-17. Ruiz-Palomino, P., Martnez-Caas, R. (2014). Ethical culture, ethical intent, and organizational citizenship behavior: The moderating and mediating role of personorganization fit.Journal of Business Ethics,120(1), 95-108. Shin, Y. (2012). CEO ethical leadership, ethical climate, climate strength, and collective organizational citizenship behavior.Journal of Business Ethics,108(3), 299-312. Trevio, L. K., den Nieuwenboer, N. A., Kish-Gephart, J. J. (2014). (Un) ethical behavior in organizations.Annual Review of Psychology,65, 635-660. Uniqlo.com (2017), About us, Retrieved on 7th August 2017 from https://www.uniqlo.com/sg/# Valentine, S., Fleischman, G., Godkin, L. (2015). Rogues in the ranks of selling organizations: Using corporate ethics to manage workplace bullying and job satisfaction.Journal of Personal Selling Sales Management,35(2), 143-163. Warren, D. E., Gaspar, J. P., Laufer, W. S. (2014). Is formal ethics training merely cosmetic? A study of ethics training and ethical organizational culture.Business Ethics Quarterly,24(1), 85-117. Wong, W. P., Tseng, M. L., Tan, K. H. (2014). A business process management capabilities perspective on organisation performance.Total Quality Management Business Excellence,25(5-6), 602-617. Yang, C., Ding, C. G., Lo, K. W. (2016). Ethical leadership and multidimensional organizational citizenship behaviors: The mediating effects of self-efficacy, respect, and leadermember exchange.Group Organization Management,41(3), 343-374.

Atlantic Quench Cranberries Inc

Question: Describe about the Marketing plan of Atlantic Quench Cranberries Inc? Answer: Executive summery Atlantic Quench Cranberries Inc Cranberries Inc. (AQC) is supportive agricultural company. This is a United States company. Atlantic Quench Cranberries Inc was created along 80 years ago. This company was created with the collaboration of three cranberry growers who was lived in Massachusetts and New Jersey. After couple of years Florida grapefruit growers co-operatively joined the Atlantic Quench Cranberries Inc. This company is now having owned by more or less 630 cranberry and 46 grapefruit farmers. Atlantic Quench Cranberries Inc is now the leading manufacturer of canned and bottled juices and also drinks juices of North America. The company has brand a name with a mark of bestselling brand of canned and bottle juice of United States. The company has also succeeded selling their juice in the United Kingdom also. The company is known for best fruit juice manufacturer but the company also sells dried cranberries also with another name Crantanas. The company has a classified range of their products both juice and non juice. (Liu, Tayyari, Khoo Gu, 2015) Corporate Connections Atlantic Quench Cranberries Inc has connected with the Florida grapefruit grower in 1974. After a great success in United States for being voted for the best juice manufacturer many ups and faced by the company. After that in 2003 Chuck Berrie was appointed as the CEO of Atlantic Quench Cranberries Inc. After that in 2007 Atlantic Quench Cranberries Inc and Coca-Cola has made an agreement of selling bottles of cranberry juice products in North American Markets. The agreement between the two companies incorporated opportunities of the development of new products innovations also. After the successful agreement between the companies, Atlantic Quench Cranberries Inc has signed another agreement with the Gerber, the largest supplier of private and branded juice seller of United Kingdom for selling of their market juice and drink juices in the United Kingdom Markets also. After the success in United Kingdom markets the company has made three contracts with the top three biggest supermarke ts of United Kingdom to promote their products. (Idowu, Capaldi, Zu Das Gupta, 2013) Environmental and Forecasting Analysis with the help of PESTEL SWOT PESTEL expands P for Political factors, E for Economics, S for social, T for technological, L for Legal and E for Environment. This analysis will give an eye of the whole environment of the Atlantic Quench Cranberries Inc. And the SWOT analysis is the internal environment analysis of the company based on the products of Atlantis. Swot analysis is likely to be more products and service specific of the company. (Peichl, Pestel, Schneider Siegloch, 2011) The PESTEL analysis factors: Political Factors of Atlantic Quench Cranberries Inc Atlantis Quench is based on the political factors of United States and United Kingdom relationships. Because the company marketing their products in both the United States and United Kingdom. Recently, The UK government have increased their vat rate from 17.5% to 20% in 2011 and government also increased their revenue by 13 billion per year. After this changes in the market Atlantic Quench Cranberries Inc have to produce their product in such price which will not effect by the current vat rate and tax rates. Economic Factors of Atlantic Quench Cranberries Inc The UK government is showing positive recovery from the financial crises. Atlantic Quench Cranberries Inc operates his business in very strong economical environment of the United States. The UK government is growing their economy. The company is making effect from the economic growth of the country to their new products launch in next three years. Social Cultural Factors of Atlantic Quench Cranberries Inc Elder people number in increasing in the UK due to the baby boom generation. According to the last reports there was a little decrease in birth rate and increase in life expectancy of people which led to shift in the demand of people which is good for Atlantic Quench Cranberries Inc new product launchings. The new products of the Company will be based on according to the segmentations of younger generation and the upper class position of the society in the next three years. Technological Factors of Atlantic Quench Cranberries Inc Technology is very critical for supply chain management for Atlantic Quench Cranberries Inc. Retailers like Atlantic Quench Cranberries Inc developing their chain management to enhance their cost efficiency. These can be reflecting in the competencies of the Atlantic Quench Cranberries Inc. Atlantic Quench Cranberries Inc is using new and advance technology in their new products upcoming next three years. Environmental Factors of Atlantic Quench Cranberries Inc Increase in average temperature of UK, leading to a dissolve of the Arctic ice and it is predicted that in 2040 there will be an ice-free summer in UK. Such like information is leading to higher stress on environmental sustainability which is affecting the company. Atlantic Quench Cranberries Inc is adopting some methods in their new production which is environment friendly in upcoming three years. (Yksel, 2012) Legal Factors of Atlantic Quench Cranberries Inc There are many laws in UK which affect Atlantic Quench Cranberries Inc because the company has a wide range of products and services. As like drinking products of the company is reforming the food drinking policies of the UK government. The company is taking these laws in their marketing plan for next three years. SWOT analysis The following SWOT analysis is based on our main findings about external and internal situation analysis. It summarizes Atlantic Quench Cranberries Inc key strengths and weaknesses and also describes the market opportunities and threats that we will have to take into consideration in our planning. Strength 100% US-owned Knowledge of local market Investment in market research always updated on customer needs Competitive advantage in product differentiation investment in RD for innovations and quality Search for excellence in service investment in recruitment, training and control monitoring Long-term sound and transparent relationship with suppliers New owner provided expertise on core business of fast food Specialized management is giving new breadth towards market orientation and growth strategies. Potential for growth in sales and profitability. Weakness Lack of perceived value; Poor distribution limited market access, small number of franchisees; Lack of awareness low investment in Promotion Problem of positioning - no customer identification with the brand Low retention rates customers are not loyal, many occasional customers (not profitable) Poor management, business was unprofitable. Small market share. Opportunitiess Drink juice market is still growing. Customers spend more money on refresh drinks. Consumers are more concerned about healthy juice. The survey shows there is a great opportunity to grow in UK especially after signing new contracts. A strong trend for healthy and nutritious products is emerging. The market is moving towards healthy drink juice, becoming increasingly aware of health nutrition. Threats Many new diseases have been discovered and have caused concerns in production of juice. The substantial number of substitute products in the US and UK supermarkets. Competitors are frequently launching innovative products. Other fast food chains are markedly growing. Asian foods are booming. Australian economic health (strongly dependant on global economy and the political situation) Segmentation and targeting Two major Market segmentations which is based on younger generation and richer section of the society Younger Generations Upper Class The population of 15- 24 year olds in the UK are the biggest customers of juice and juice drinks. The most of younger generation are incomes less than the old generations so according to those people the company has made some products which price is lower than normal products of the company. The company is targeting these younger generation in next three years because this is the large section of the society and the company sales can be increase into this section. Cranberry classic in 250 ml was introduced for target the desire buyers in 2003 which is a three year profit plan for the company. The people who are in the upper class section of the society, the company has made some special products for them to business for next three years. These special products are costly than other normal products of the company. The management of the Atlantic Quench Cranberries Inc is targeting this section of society because this section can boost the product sales rapidly for next three years. Cranberry Select Premium Chilled Juice Drink was open in new 1.75 litre wrapping, exclusively designed for the fast-growing richer drinks sector Competitive Marketing Strategy Mission of Atlantic Quench Cranberries Inc The Atlantic Quench Cranberries Inc mission is to energize the world with their juice products. Therefore, to create a value in the people mind of their product and make difference from the other company products. (Berkhout, 2009) Vision of Atlantic Quench Cranberries Inc The vision of the company is to serve their fruit and drink juice to every people of the world. And sell their other products into the world market safely, joyfully. Competitive Advantage Cost Advantage: Unit Cost: Atlantic Quench Cranberries Inc unit costs are low, as they usually are in the juice industry. Margin prices are marked up to more than 50%. Transaction Cost: The best mode of transaction should be chosen to minimize the cost. This factor is important up to a certain level. Marketing Expenses: Atlantic Quench Cranberries Inc marketing expenses are high, due to the new health range being new it will undergo heavy advertising and promotion in the initial product launch. Some of the advertising will be for the new health range alone and cost more money. Each time Atlantic Quench Cranberries Inc is advertised its brand reaches a higher level of awareness and hence reinforcing the image of Atlantic Quench Cranberries Inc as a health food provider for the health conscious consumers. Overhead Expenses: Overhead expenses are shared among the whole Atlantic Quench Cranberries Inc product range and will be a portion of the total costs. Differentiation Factors: Product and Service Quality: Product and service quality offered by Atlantic Quench Cranberries Inc are excellent, however this excellence remains unrecognised due to poor management of the company, and lack of strategic direction, which has damaged distribution and channelling, which has led to lack of awareness of the great quality offered by Atlantic Quench Cranberries Inc, because of the lack of availability of Atlantic Quench Cranberries Inc outlets. Brand Image: Atlantic Quench Cranberries Inc is suffering from a nonexistent brand image, this is one of the weaknesses we aim to target in our strategy to grow market share. Relative Price: Atlantic Quench Cranberries Incs price is slightly higher than that of competitors due to superior quality and nutritious value of the food. Marketing Advantage: Market Share and Brand Awareness: Atlantic Quench Cranberries Inc has a decent share rate in the market. However, the brand awareness remains low, due to reasons explained above. This has shown that Atlantic Quench Cranberries Inc has a great opportunity to bring its great products to a broader awareness, thus once this is achieved, market share shall naturally go up. Distribution and Sales Coverage: Atlantic Quench Cranberries Incs distribution and sales coverage is also a weak point, thus presenting another great opportunity. Once Atlantic Quench Cranberries Inc invests in greater distribution and sales coverage, which will in itself increase brand awareness, and included with all the special promotions on offer with the product launch, will improve profits and market share.('Political Practice for Peaceful Reunification: Dialectical Strategy Tactics', 2009) Marketing and Financial Objectives Based on the overall marketing strategy of Atlantic Quench Cranberries Inc to enter and grow its market share as a leader in the health products range offered within the US retail juice industry, the marketing objectives for the new Atlantic Quench Cranberries Inc health range are as follows: Long-term Marketing Objectives 3rd PHASE: Lead and Keep the Market (Fast Food Health Range) Timing : After the Atlantic Quench Cranberries Inc market penetration the long term objective will be to keep the control of the market. Target Group : Younger people and upper class. Where : Nation-wide, some sales promotion activities in capital cities of UK How : With marketing mix strategy. Market Metrics : Market Penetration: 20% of the total market of drink juice health range. Marketing Mix The marketing mix determines the ultimate success of the product. This includes the unique blend of pricing, promotion, products offering and distribution system designed to reach our target customers, which are, younger and upper class generation. Product Mix Product mix width Atlantic Quench Cranberries Inc offers a wide and varied menu to customers specialising in quality juice products. In building the companys continuous commitment to meet its customer satisfaction, the new health products for next three years will emphasise, in several dimensions, in achieving its standard for quality; Taste; Hygiene; Health; Safe. Product mix length In extension towards the current offers, the juice menu would include for young people as well as health drinks for upper class. In addition, more variety of flavour and recipe for juice will be introduced in order to capture more market demand. Product mix depth Atlantic Quench Cranberries Inc offers a wide range of juice products and sizes suited for the various demands of customers. Nominally, there are 3 different ranges with 3 different sizes available for individuals. In addition there will be a new products suited for youngsters, a Party Pack which is capable of serving 4-6 people and the Family Pack suited for family dining, which is for the upper class. Product consistency All drinks will be packaged using different sizes of recyclable board packaging in accordance to the juice. This is to ensure heat insulation as well as keeping the aroma within the packaging. Fruit juice will be supplied to customers in a sealed recyclable bottle specially design by Berri for Atlantic Quench Cranberries Inc. All in all the packaging is to build awareness and support the usage of environmental friendly resources. Promotion Advertising Awareness Building The advertisement campaign is catered towards building brand and product awareness. Thus this forms Atlantic Quench Cranberries Incs three important advertising objectives; to inform customers of the new products development and sales promotions; to continuously persuade new buyers, as well as to encourage switching of brands from competitors customers; and to gain top- of mind product awareness. The key message in the advertising campaign includes: Have a balanced diet with Atlantic Quench Cranberries Inc. Company offers the best value for juice. Three main medium will be utilize in the advertising campaign; television commercials at Channel 10 and at Hoyts cinema advertisements, radio commercials and advertisements in magazines and newspapers. Nevertheless, a new restructured webpage will provide another medium for advertising as well. Further to this, occasional advertisement will be placed in city area signboards. Sales Promotions The sales promotion strategy used serve several purposes. Primarily the promotion was meant to entice consumers to purchase the health juice as a strategy to accelerate market penetration. Secondarily it was to hold loyal consumers and finally the overall intention was to lure consumers away from competitors products. The initial promotion tactics adopted in satisfying the primary objectives were targeted at our main customers namely, students and health conscious professionals. As such, a discount of 10% will be given to any individuals who buy individual meals with either a health club membership card or a valid student card. In the customer retention promotion an Atlantic Quench Cranberries Inc free drink card will be launched. The usage of this card is similar to what we understand as a coffee card. Every customer who purchases any individual juice will be given a stamp. In collection of 5 stamps, a free small quarter meal will be given free. All these promotions will be strongly backed by the advertising strategy and medium adopted in this marketing plan. Price The new Atlantic Quench Cranberries Inc health juice menu will offer a wide range of individual purchases as well as meal packages for individuals, couples, groups and families. Most of the products offered here will come in 3 different sizes, which will provide a variety for customers to choose from. The product will be schedule to launch in next year the May 28th. Looking at the price affordability for the given customers needs and the competitive offering by the competitors; the market based performance approach is adopted.(Paden Stell, 2005 Preparation and Objectives for the future Customers are looking for natural and healthy option for the products. Atlantic Quench Cranberries Inc has a great opportunity to target customers who are seeking an alternative to the high sugar content by the new launch of their product. There is also another option for expansion in the sale of drink juice which made fresh pushed juices when the market remains undeveloped in the next three years. (J. PAUL PETER, 2012) The Atlantic Quench Cranberries Inc has to look in the matter how the customer health can be increase in the next three years with the new product launch which will be made in the future. Changes to the advertisements making the marketing to children more difficult, parents will increasingly become the target. So, the company have to look into the matter that how to increase the marketing to the children in the next three years. 15-24 years olds are the heaviest consumers of juice and juice drinks in the United States. The company need to focus on the children because this section is the most important area of grow the company in the next three years. After targeting children the company will focus on the middle age people by their new launch of high rich quality flavour. The price of the rich quality product will be high so, the management have to look into the product quality must be rich and higher than the other company product products. (Upton, 2011) Conclusion To produce best known products to the world Atlantic Quench Cranberries Inc has to utilize the their opportunities and qualities to process and establish their standards to guarantee their products between the customers in coming three years. A harmonized product of juice with a guarantee of improvement will increase the expectations of the customers in the next three years. To guarantee the standards of the company products, the company has to develop their relationship with the customer. The company can adopt product line decisions for launch new products in the future three years. (Ormrod, 2012) References Berkhout, E. (2009). Decision-making for heterogeneity. Wageningen: Wageningen University and Research Centre. Griffitt, K., Grimes, D. (2013). 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