Equality in America - 3947 Words

WOMEN In the middle to late 1800s, diversity swept across the United States of America. What is diversity? Diversity implies a wide variety in gender, race, culture, ethnicity, age, and other characteristics of certain groups (Diversity, 2006). Diversity is present in every possible aspect of life. It does not matter where one goes or what one does in America, no two people look or act exactly the same. America has been and still is known as a nation of freedom and diversity. Today, America is considered to be the melting pot, a place where all cultures are supposedly accepted and come together as a whole. Diversity is an issue that Americans have dealt with in the past, are currently dealing with, and will deal with in the†¦show more content†¦When faced with her fathers hurtful words, Elizabeth Cady Stanton was determined to make a difference and help women gain equality (Hymowitz Weissman, 1978). It was obvious to her parents that Susan B. Anthony was going to ma ke a difference in the world. Anthony was an extremely gifted child who had learned to read and write by the time she was three years old. Anthonys father, a Quaker Abolitionist, instilled a strong work-ethic in her at an early age. Anthonys parents treasured their girls and believed they should have unlimited opportunity at success even though they were females. He and his wife were appalled when one of Anthonys teachers refused to teach her mathematics because she was not a boy. Learning this, her father took her out of the school system and hired a female tutor, Mary Perkins, to instruct Anthony and her sisters. Many believe that it was Perkins who got Anthony first involved in womens equality. Not only did Perkins teach academics, she taught lifes lessons and stressed to Anthony and her sisters that they could accomplish just as much as any male. She taught the girls self-motivation, self-discipline, and self-respect (Hymowitz Weissman, 1978). Together, Elizabeth Cady S tanton and Susan B. Anthony worked to gain equality for women in hopes that one day all women would be treated equally in the so-called equal world in which they lived. In 1868, Stanton and Anthony helped create theShow MoreRelatedEssay on Equality in America897 Words   |  4 PagesEquality in America Equality is something Americans strive to provide and maintain. It has become an integral and necessary part of our mosaic culture. Even now to the point that when people think of America, they naturally think of freedom and equality. People of many different races, disabilities and creeds have come to the United States seeking the impartiality upon which this country was founded. The institutions of this country have relied upon it, just as it was the created by the eventsRead More America: Myth Of Equality Essays1325 Words   |  6 Pages America: Myth of Equality To many, the Unites States serves as the ideal model of democracy for the modern world. 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Equality is also defined as the state or quality of being equal; correspondence in quantity, degree, value, rank, or ability. A historical example that demonstrates the American ideal of equality is the court case Plessy Vs. Ferguson (1896). Plessy was arrested for riding in a white-only seat for being an African-American citizen riding inRead MoreRacism Is America Truly A Place Of Equality?2459 Words   |  10 Pages Is America truly a place of equality? Are all races treated equally? I believe that the answer to these questions is â€Å"NO†, because racism is still a prominent issue of today’s society. Yes, we prog ressed greatly from the past but we still have a long way to go. In order for us to continue working towards equality for all and the end of racism, we must be aware that racism is still alive and continues to affect the world that we live in. Prior to examining the origins of racism in America, oneRead MoreAmerica s Lack Of Economic Equality1154 Words   |  5 PagesAmerica suffers from a lack of economic equality; the population is divided into social classes. Per Mantsios, the upper fifteen percent control eighty-five percent of the nations’ wealth. This attributes the other eighty-five percent of the population the remaining fifteen percent of the nations’ wealth. The people born into a high economic standing can afford better education which prepares them for better jobs. And those who are born into a lower economic standing are more expected to enter lowRead MoreAmericas Core Values Of Individualism And Equality In America753 Words   |  4 PagesIndividualism and equality are two of America’s core values. These core values are the standards by which every American uses to distinguish what behavior are acceptable and what is not in the society in which we live in. It is these two values that ou r responsible for molding our personalities as well as our behaviors. I believe out of all the values the United States possess, individualism and equality are the two most important values to follow. Equality involves the perceived idea that everyoneRead More Social and Economic Equality of African Americans in America1715 Words   |  7 PagesSocial and Economic Equality of African Americans in America The struggle for social and economic equality of Black people in America has been long and slow. It is sometimes amazing that any progress has been made in the racial equality arena at all; every tentative step forward seems to be diluted by losses elsewhere. For every Stacey Koons that is convicted, there seems to be a Texaco executive waiting to send Blacks back to the past. Throughout the struggle for equal rights, there have beenRead More Mexican-Americans Fight for Equality in America Essay1804 Words   |  8 PagesMexican-Americans Fight for Equality in America The United States has always been thought of as the the land of opportunity. Why is it that for years Mexican-Americans have been mistreated and discriminated against? There are millions of people that live in the US that are of Mexican descent. Throughout the Mexican-American history they have faced constant struggles to be recognized as equal citizens. The white man drove them from their own homes when they first settled in America. The Anglo settlers

Early Childhood Into Adolescence A Time Of Development...

Early childhood into adolescence is a time of development and change. Whether it is biological or environmental, we are constantly shaped and influenced by our surroundings. Of those, we can attribute a vast majority of our behaviors, social skills, values and attributes to our parents. They are solely responsible for guiding and nurturing their offspring through their development in hopes that they will be model citizens. More common than not, however, divorce has become a common practice among couple who are not a right fit, splitting families into two distinct households and many children unsure of their new life. Divorce can be linked to a change children’s social skills through differences in gender, early maturation, and lasting effects into adulthood. Couples who decide to divorce from one another often do so simply because of irreconcilable differences in their marriages. Those who have children may feel pressure to stay together and keep face for the sake of their young. Santrock questions whether or not parents should, in fact, stay married to suffice their children’s lives. The quality of parenting in an unhappy marriage is a key factor in breaking this issue apart. On one side, children may see unhealthy qualities of a relationship that may affect the way they view social relationships amongst their peers and later in their intimate relationships. On the other hand, some families find balances between handling things like income and housing and can make the newlyShow MoreRelatedAdolescence and Early Adulthood Essay1731 Words   |  7 PagesAdolescence is often considered a time of confusion, rebellion, and problems. While this can occur, most people emerge from adolescence without any problems and successfully naviga te the changes that accompany adolescence. Researchers do seem to agree that there are a lot of changes that take place during adolescence, but it does not always mean that it is an unpleasant time in the lives of humans (Santrock, 2011). As children enter adolescence they will experience neurological, hormonal, andRead MoreAdolescent Stages of Development1500 Words   |  6 PagesAdolescent Stages of Development Adolescence is probably the most difficult period in life of every individual since it is a transitional stage between childhood and adulthood. In this period adolescents undergo significant changes in physiological, psychological and social aspects. Naturally, these changes produce a significant impact on their lifestyle, behaviour, psychology, etc. Traditionally, adolescence is considered to start at preteens, mostly from around 9-10 years of age till 19-20 yearsRead MoreMiddle Childhood and Adolescence Essay1047 Words   |  5 PagesMiddle Childhood and Adolescence Development PSY/375 1-24-11 Deborah Wilkerson Middle Childhood and Adolescence Development Changes in Peer Relationships in Middle Childhood and Adolescence Statistics say that in the stages in middle adolescence 30% of the child’s social life and interactions there are a great stage of peer pressure. These results were compared to the 10% that is experienced during the early childhood. They show that they are competent by demonstrating Read MoreChildhood Development And Childhood Stages1633 Words   |  7 PagesChildhood, is a period characterised by significant cognitive, emotional, social and biological development. This discussion will consider the significant aspects of childhood development and experiences that contribute to children’s longer-term well-being, however, its primary focus will be socio-emotional development. Longer-term well-being refers to physical, social and emotional health over a continuous period of time. However, it is important to consider that this a relatively broad definitionRead MoreDevelop1294 Words   |  6 PagesName: Tutor: Task: Date: Developmental psychology Infancy and Childhood Physical development During early childhood stage, infants begin to drop their roundish baby like display. Their bones grow more proportionate with the lengthening of their legs and arms. They start to obtain fine motor skills. The newfound skills enable them to grip a pencil in a more functional way. This is a good time to provide them with puzzles and blocks, as well as to supervise them while they use paper and scissorsRead MoreUnderstanding Youth And Adolescence Fall Into Five Main Perspectives Essay1552 Words   |  7 PagesDiffering perspectives towards defining youth and adolescence fall into five main perspectives which help to portray and provide a thorough guide to gain an understanding on what is youth and adolescence. The perspectives are psychological sociological philosophical biological and cultural Youth and adolescence are words which often get confused with each other. The term can get crossed over with one another as they cover a timeframe that is sometimes viewed as the same transition period. PierreRead MoreThe Process Of Human Development957 Words   |  4 Pagesof human development is assessed to multiple phases which carry its own distinct set of expectations in terms of emotional growth, psychological development, physical maturation, and social awareness. 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However, many adolescences who experience abused do not exhibit delinquency during adolescence, and many adolescentsRead MoreThe Human Growth Associated With Each Lifecycle Group1331 Words   |  6 Pagesand the development focus of each. The purpose of assignment is to understand the human growth associated with each lifecycle group. There are eight age groups with each has its own stage of development and related tasks. This assignment covers stage 4, â€Å"Identity vs Inferiority† middle childhood (6-12 years), †Identity versus Identity-Confusion† stage 5, (13-20 years) covering early childhood, and Intimacy vs. Isolation stage 6, (20-40 years), early adulthood. Identity growth and development is notRead MoreEssay Middle Childhood and Adolescent Development1026 Words   |  5 PagesMiddle childhood, is a very exciting time for young children from the ages of seven to twelve years old. It’s known as the school years and new social and cognitive traits are being learned at home and at school. Sigmund Freud’s psychoanalytic theory found this to be the latentcy period in which no much happens. He described this because children at this age sexual and aggressive urges are repressed (Sta ges of Growth Development, 1898-1987). This paper will also discuss the changes from middle

Business Culture of UNIQLO-Free-Samples for Students Myassignment

Question: Discuss about the Business Culture of UNIQLO. Answer: Background of UNIQLO and its environment Uniqlo has achieved accolades and glory by serving unique quality apparels to the Customers. The company caters to the fashion sense of men, women and kids separately. The company has its outlets spread in Australia, Canada, china, France, Germany, Hong Kong, Indonesia among others. Conscious approach of the employees towards the maintenance of quality, innovation and purchasing power of the customers makes the company unique in its business (uniqlo.com, 2017). This consistency has enabled the company to expand the business in each and every corner of the world. As a matter of specification, delivering quality apparels to the customers have enhanced the reputation of the company. Exposure of collaborative working by the skilled and the experienced professionals has enhanced the standards of the apparels to an international level. Along with this, the company pays special attention to the privacy of the customers. Similar to the other companies, UNIQLO has introduced privacy policy. The main aim of this policy is to protect the personal information that the customers are collecting or sharing online (uniqlo.com, 2017). Agreement to the terms and conditions is essential for the customers in order to get access to this policy. With the alterations in the business, the directives of the policy are undergoing noticeable changes. Cookies and web beacons are used for preventing the leakage of the contents generated by the customers for the launched apparels. Apart from this, the customers are provided with the access to SSL (Service Socket Layer), which alarms them about the security of their private information. These details reflect the conscious attempts of the company personnel towards the preservation of the organizational culture (uniqlo.com, 2017). This consciousness enhances the roles and responsibilities of the staffs in terms of creating a positive image in the minds of the customers. For this, the personnel make best efforts to adopt proper communication channels for conveying the news of the newly launched apparels to the customers. These advertisements enhance the relationship between the company and the customers. Countering this, joint ventures with the shareholders, results in the introduction of lucrative deals, trades and transactions, which helps UNIQLO to lure the customers towards the brand image (uniqlo.com, 2017). Different outlets have different unique selling propositions, which results in the joint success of the company. Typical components of the propositions are leadership skills and abilities and enhancing the sales revenue, which enhances the brand image of UNIQLO (uniqlo.com, 2017). Introduction Culture is an important element for companies and organizations in terms of achieving customer loyalty, trust and dependence. Commercialization of culture, customs and traditions contradicts the placement of business and culture in the same alignment. On the contrary, assuring the customers about the safety and security of their personal contents enhances the roles and responsibilities of the managers (Wong, Tseng Tan, 2014). The managers are entrusted with the responsibility to abide by the cultural values. This adherence safeguards the companies and organizations from crisis and challenges. Non-compliance to the policies compels the companies and organizations to encounter issues like scandals, which degrades the hard earned reputation (Riivari Lms, 2014). The current assignment attempts to shed light on unethical claims made by anti-poverty group regarding the approach of UNIQLO towards the preservation of the stakeholders and shareholders human rights. Corporate social responsibility is an essential component of the organizational culture. Ensuring the wellbeing of the customers enhances the corporate nature of the marketing personnel. On the contrary, focusing on the betterment of the authority degrades the personality of the personnel amidst the customers. In view of these aspects, the claims made by the anti-poverty group regarding the immature behavior contradict the true essence of the aspect of corporate social responsibility (Ecouterre.com, 2017). The issue was published in an article entitled, This Way to Utopia. In response to this, a group of business critiques known as War on Want voiced out their opinions regarding the illegal joint ventures with the suppliers to inflict harsh treatment upon the workers. Similarly, this assignment, from the various perspectives, assesses the intensity of the issue and alarms the businessmen about the importance of preserving the organizational values and culture. Exertion of harsh press ure on the workers is against marketing ethics, which snatches away the basic human rights (Ruiz Martnez, 2014). Rationale behind the selection of Hofstedes five Cultural dimensions In the 21st century, the companies and organizations aim to attain the hot seat by putting the customer benefit at stake. This motive contradicts the true essence of culture. The adverse impact on the purchasing power of the customers represents the selfish attitude of the marketing personnel in terms of enhancing their corporate social responsibility. The article taken into consideration is a live example of this issue. Anti-poverty group making claims regarding the organizational event seems striking. When they should be protesting for societal upliftment, they are protesting against the unethical behavioral conduct (Ecouterre.com, 2017). Countering this, these protests might be for a relative, who works in UNIQLO and is subdued under the pressure of the higher authorities. The main aim of the protest is reforms for the existing situation. On the other hand, the marketing team of UNIQLO lacks this understanding. The propositions of the article affirm the absence of oriental approach towards the issue. In-depth insight on the specifications of the issue can be provided by bringing Hofstedes cultural theory into the discussion. According to Hofstede, culture is the conglomeration of several corporate minds. On the other hand, collaborative participation in discussions gives rise to conflicts, which degrades the standards of organizational values (Huhtala, Kaptein Feldt, 2016). In view of the considered article, the protests and claims regarding the concealment of the ethical considerations is justified. Concealing the undertaken steps is against the business ethics. Transparency needs to be maintained in the execution of business activities. Absence of this transparency broadens the gap between the professionals and the professional development. Herein lays the appropriateness of the first dimension of power as proposed in the cultural theory by Hofstede. For proper maintenance of culture, the marketing managers of UNIQLO need to reveal matured behavior in terms of guiding the team members (Uniqlo.com, 2017). Emerging successful in giving proper guidance to the team members attaches the perspective of stab le relationship to the aspect of power. Upon the entrance of the employees, they are entrusted with the responsibility to ensure the wellbeing of the customers and the colleagues. This generates a closely knit family feeling. Typical example of collectivism is the presence of unity and coordination between the functional units of UNIQLO. In contrast to this, individualism has two connotations. One, it can be related to the perspective of enhancing the professionalism through the attainment of large scale customer satisfaction (Warren, Gaspar Laufer, 2014). On the other hand, it can be considered as the selfish motive of the personnel to grab hold of the hot seat amidst the competitive ambience of the market. Delving deep into the aspects, individualism can be considered as broader version of collectivism, where the employees are provided with a chance to leave a mark by matured and professional conduct. The third dimension represents the statistics of the employees- masculinity and femininity. Here, culture has different connotations for male and female employees. Countering this, there is a common goal and that is to respect the viewpoints of the other. Masculinity possesses the tendency to reveal more authoritative power on the female employees. This limits the chance of the female employees for voicing out their talents (DeBode et al., 2013). This creates disparity, which contradicts the true essence of culture. The fourth dimension is Uncertainty Avoidance Index. This dimension assesses the approach of the public domain towards ambiguity regarding the events of the surrounding. The main aim here is to make estimates regarding the doable in terms of maintaining pace with the current trends. Herein lays the appropriateness of firm and strategic approach towards the execution of business activities (Chun et al., 2013). The fifth dimension of culture is orientation, which is crucial in terms of tacking the issues, which comes the way of companies and organizations including UNIQLO. In order to achieve positive outcomes, short term goals are identified, which improves the focus. Emerging successful in this direction enhances the confidence regarding envisioning long term goals. This enhances the confidence of the personnel regarding the capability to do challenging and enduring tasks (Lu, 2014). The penultimate dimension projects the relationship between indulgence and restraint. Indulging in experimentation with the existing products and services enables the personnel to lure the customers to a great extent. Within this, restraining from the acts, which compels the personnel to encounter complexities, bestows an opportunity to sustain the market position within the competitive ambience. Linking the theory with the organizational analysis Claims regarding unethical behavior put the reputation of UNIQLO at stake. Herein, the essence of culture attains a negative connotation. The source being the anti-poverty group aggravates the complexities of UNIQLO in terms of their corporate social responsibility. Concealment of revealing unethical behavior can be considered as the misultilization of the provided power to the managers (Mo Shi, 2017). This incapability broadens the gap between the organization and the customers, negating the efforts of the personnel in terms of efficient execution of the business activities. Herein, lays the appropriateness of the word distance as proposed in the name of the dimension. Viewing it from the other perspective, distance can also be related to the detachment of the managers from their professional development due to the exposure of such irrational behavior with the stakeholders and shareholders (Shin, 2012). Collaborative protests by the anti-poverty group and the business critiques make UNIQLO personnel mere creatures. In other words harsh blows from the opponent party, such as these groups and labor unions, makes the fate of the company personnel a tragic one, as they are given the status of culprits for hiding the unethical and irrational behavior. Countering this, the aim of these protests is to make the managers realize that they have interplayed with the human rights of the employees, which can be considered as a negation of their individuality (Crane Matten, 2016). This negation, irrespective of the gender of the employees attaches an interrogative parameter to the societal existence of these employees. Lackadaisical attitude towards alteration of the plight would bring uncertainty and ambiguity to the market position of the company. This ambiguity degrades the sanctity and purity of the workplace environment, which limits the scope and arena of the employees in terms of revealin g their talents towards efficient execution of the business activities. For this, strategic approach towards creating short term goals is needed for systematizing the business activities. Delving deep into the issue, overburdening the employees might be a result of the absence of oriental approach towards the execution of business activities (Valentine, Fleischman Godkin, 2015). In view of this absence, setting short term goals is not justified, as it would lead to the achievement of negative outcomes. Therefore, the managers need to reveal matured behavior in terms of meeting with the board of directors for creating concrete plans regarding restoration of the lost glory and honor. Indulgence in activities like survey and feedbacks possesses flexibility to bring to the forefront the areas, which needs modification. Spontaneous approach towards rectification of these drawbacks would enhance the individuality of the managers as well as the employees (Yang, Ding Lo, 2016). Collective output in this regards would take the individual attempts of UNIQLO personnel; however, it would enable the company to achieve successful completion of the projects within the stipulated time. Countering this, unity and cooperation between the functional units is crucial for managing the crisis in an efficient and effective manner. Comparison of similar events with Hofstedes Five Cultural dimensions Shedding light on one particular incident compels the readers to take one particular stance. However, on the other hand, developing a comparative study between similar instances broadens their perspectives. Speculation of the various instances leads them to come up with a conclusion, which is the result of their individual efforts. The following section sheds light on the issue of slave labor encountered by Zara, one of the biggest fashion retailers. As a matter of specification, Zaras outlet in Brazil has been accused of indulging in unethical slave working conditions. Designation of the employees as slaves is interplay with their individuality (Forbes.com, 2017). This is one of the grounds, which ties both the issues in the same thread. However, the only difference lies in the discovery. UNIQLO is accused of concealing the unethical behavior whereas the issue of indulging in adoption of unethical working conditions degrades the hard earned reputation of Zara. The differentiation in the nature of the instances enhances the clarity of the readers, especially the businessmen regarding the proper utilization of the provided power (Jacobs et al., 2014). Outsourcing the operations of more than 30 plants aggravates the intensity of the issue. Delving deep into the word accusation, it can be related to the word claims made by the ant-poverty group regarding the concealment of the unethical behavior. The statements of the representations project hostility between the personnel of Zara, which is also evident in UNIQLO due to the incapability to manage the crisis in an efficient and effective manner. This is one of the other grounds, where the cultural dimension of power attains a negative connotation (Forbes.com, 2017). As a matter of fact, outsourcing the organizational resources, for illegal activities restricts Zara from expanding their business into the foreign market. The assumption in the previous sentence projects the functionality of the penultimate cultural dimension. On the contrary, if the business plants were used according to the rules and regulations, the employees would not have been compelled to forgo their professional development by becoming the slaves of the masters. Moreover, absence of authorizations, in case of the plants, tags the issue under courtly intervention, as the human rights of the employees are involved. Upon discovery, it was found that the immigrant workers of Bolivia were engaged for manufacturing garments for some other company. This created discrepancies between the managers of Zara and their stakeholders (Forbes.com, 2017). Indulging in this type of illegal activities is considered as the violation of the identified and specified values. This violation degrades the personality of the personnel, which nullifies individualism, the second dimension of Hofstedes culture theory. However, delving deep into the issue, the protests projects the collaborative attacks of the business critiques in order to destroy the individual efforts of Zara personnel. The breaches of contract aggravate the complexities of both Zara and UNIQLO in terms of culture (Ng, Lam Feldman, 2016). The contract can be accounted as one of an integral part of the organizational documents. Disobeying the propositions of this document adds an interrogative parameter to the organizational culture. This interrogation does not even spare the business environment of UNIQLO. Here, if LO in the name of the company can be considered as LOW, this reduces the uniqueness of the initial portion. The name Zara symbolizes a female name. However, in view of the slavery, it is a shame for the race women. Viewing it from other perspective, it is a nullification of the femininity as proposed by Hofstede in his third cultural dimension (Resick et al., 2013). In view of the slavery issue, it is a kind of domination for the women employees, which degrades their individuality. Here Hofstedes cultural dimensions get a backseat. Pondering upon the working conditions, pressurization limits the individual efforts of the employees. Supporting them for doing unethical acts sets a bad example in the minds of the employees for their managers. Hostility between the employees and managers destroys the workplace sanctity, which nullifies the urge of the employees to reveal better performance. This nullifies the aspects of safe and comfortable working conditions in case of both ZARA and UNIQLO. Countering this, safe and comfortable working conditions would have safeguarded both the organizations from these unwanted issues (Trevio et al., 2014). This is a matter of willingness, which needs to initiate from the inner self of the marketing managers. This inner willingness seems absent in the case of both the organizations, which projects the helplessness of the managers in terms of regulating the employees for extracting the needful. For this, rational approach is needed so as to preserve the individual sentiments of the employees. Emerging successful in this task reflects the proper utilization of power in case of the managers of both the organizations. Effective and judicious utilization of the provided power fades away the uncertainty regarding the execution of business activities (Lam et al., 2015). Clarity in the execution of the business activities would have reduced the distance between the organizations and success. However, this clarity was missing, which is due to the absence of strategic vision. Conclusions In the 21st century, people are blindly running in the rat race for grabbing hold of the hot seat. This situation projects a selfish motive for enhancing the professionalism by putting the needs, demands and requirements of the stakeholders. Viewing it from the other perspective, this kind of approach adversely affects the purchasing power of the stakeholders. Most importantly, it destroys the sanctity and congenial ambience of the workplace, needed for enhancing the productivity. Countering this, maintenance of workplace culture is crucial in terms of luring foreign investors in large scale. Within this, ethics gains an important position. However, the issues of concealing the unethical actions like slavery are a shame for business as a whole. This is rather interplay with the individual talents of the employees. Portrayal of individualism in the previous sentence summarizes the whole of the dimensions proposed by Hofstede. Countering this, there are six dimensions, which complete t he aspect of culture and the previous sentence just speaks of one. Counter arguing this, preserving of the individual sentiments of the employees reflects the proper utilization of power by the personnel, which fades away uncertainty and distance between the organizations and the success stage. In order to achieve maintain the sanctity and decorum of the workplace; the managers need to reveal strict approach towards regulating the performance of the employees. This can be achieved by developing efficient, effective and flexible strategies. The employees need to be involved in the decision making process, which would attach value to their talents. This would add firmness in the implementation process. After the implementation, measuring the approach of the employees and stakeholders would reflect the effectiveness of the adopted strategies. This relates with the evaluation, which would bring to the forefront the major areas, which needs modification. Inner urge, willingness and eagerness to alter the business environment would help both the organization especially UNIQLO to attract many customers on the grounds of cultural diversity. References Chun, J. S., Shin, Y., Choi, J. N., Kim, M. S. (2013). How does corporate ethics contribute to firm financial performance? The mediating role of collective organizational commitment and organizational citizenship behavior.Journal of Management,39(4), 853-877. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DeBode, J. D., Armenakis, A. A., Feild, H. S., Walker, A. G. (2013). Assessing ethical organizational culture: Refinement of a scale.The Journal of applied behavioral science,49(4), 460-484. 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Corporate social responsibility and employee organizational citizenship behavior: the pivotal roles of ethical leadership and organizational justice. Management Decision,55(2), 294-309. Huhtala, M., Kaptein, M., Feldt, T. (2016). How perceived changes in the ethical culture of organizations influence the well-being of managers: a two-year longitudinal study.European Journal of Work and Organizational Psychology,25(3), 335-352. Jacobs, G., Belschak, F. D., Den Hartog, D. N. (2014). (Un) ethical behavior and performance appraisal: the role of affect, support, and organizational justice.Journal of business ethics,121(1), 63-76. Lam, C. F., Liang, J., Ashford, S. J., Lee, C. (2015). Job insecurity and organizational citizenship behavior: Exploring curvilinear and moderated relationships.Journal of Applied Psychology,100(2), 499. Lu, X. (2014). Ethical leadership and organizational citizenship behavior: The mediating roles of cognitive and affective trust.Social Behavior and Personality: an international journal,42(3), 379-389. Mo, S., Shi, J. (2017). Linking Ethical Leadership to Employees Organizational Citizenship Behavior: Testing the Multilevel Mediation Role of Organizational Concern.Journal of Business Ethics,141(1), 151-162. Ng, T. W., Lam, S. S., Feldman, D. C. (2016). Organizational citizenship behavior and counterproductive work behavior: Do males and females differ?.Journal of Vocational Behavior,93, 11-32. Resick, C. J., Hargis, M. B., Shao, P., Dust, S. B. (2013). Ethical leadership, moral equity judgments, and discretionary workplace behavior.Human Relations,66(7), 951-972. Riivari, E., Lms, A. M. (2014). Does it pay to be ethical? Examining the relationship between organisations ethical culture and innovativeness.Journal of Business Ethics,124(1), 1-17. Ruiz-Palomino, P., Martnez-Caas, R. (2014). Ethical culture, ethical intent, and organizational citizenship behavior: The moderating and mediating role of personorganization fit.Journal of Business Ethics,120(1), 95-108. Shin, Y. (2012). CEO ethical leadership, ethical climate, climate strength, and collective organizational citizenship behavior.Journal of Business Ethics,108(3), 299-312. Trevio, L. K., den Nieuwenboer, N. A., Kish-Gephart, J. J. (2014). (Un) ethical behavior in organizations.Annual Review of Psychology,65, 635-660. Uniqlo.com (2017), About us, Retrieved on 7th August 2017 from https://www.uniqlo.com/sg/# Valentine, S., Fleischman, G., Godkin, L. (2015). Rogues in the ranks of selling organizations: Using corporate ethics to manage workplace bullying and job satisfaction.Journal of Personal Selling Sales Management,35(2), 143-163. Warren, D. E., Gaspar, J. P., Laufer, W. S. (2014). Is formal ethics training merely cosmetic? A study of ethics training and ethical organizational culture.Business Ethics Quarterly,24(1), 85-117. Wong, W. P., Tseng, M. L., Tan, K. H. (2014). A business process management capabilities perspective on organisation performance.Total Quality Management Business Excellence,25(5-6), 602-617. Yang, C., Ding, C. G., Lo, K. W. (2016). Ethical leadership and multidimensional organizational citizenship behaviors: The mediating effects of self-efficacy, respect, and leadermember exchange.Group Organization Management,41(3), 343-374.

Atlantic Quench Cranberries Inc

Question: Describe about the Marketing plan of Atlantic Quench Cranberries Inc? Answer: Executive summery Atlantic Quench Cranberries Inc Cranberries Inc. (AQC) is supportive agricultural company. This is a United States company. Atlantic Quench Cranberries Inc was created along 80 years ago. This company was created with the collaboration of three cranberry growers who was lived in Massachusetts and New Jersey. After couple of years Florida grapefruit growers co-operatively joined the Atlantic Quench Cranberries Inc. This company is now having owned by more or less 630 cranberry and 46 grapefruit farmers. Atlantic Quench Cranberries Inc is now the leading manufacturer of canned and bottled juices and also drinks juices of North America. The company has brand a name with a mark of bestselling brand of canned and bottle juice of United States. The company has also succeeded selling their juice in the United Kingdom also. The company is known for best fruit juice manufacturer but the company also sells dried cranberries also with another name Crantanas. The company has a classified range of their products both juice and non juice. (Liu, Tayyari, Khoo Gu, 2015) Corporate Connections Atlantic Quench Cranberries Inc has connected with the Florida grapefruit grower in 1974. After a great success in United States for being voted for the best juice manufacturer many ups and faced by the company. After that in 2003 Chuck Berrie was appointed as the CEO of Atlantic Quench Cranberries Inc. After that in 2007 Atlantic Quench Cranberries Inc and Coca-Cola has made an agreement of selling bottles of cranberry juice products in North American Markets. The agreement between the two companies incorporated opportunities of the development of new products innovations also. After the successful agreement between the companies, Atlantic Quench Cranberries Inc has signed another agreement with the Gerber, the largest supplier of private and branded juice seller of United Kingdom for selling of their market juice and drink juices in the United Kingdom Markets also. After the success in United Kingdom markets the company has made three contracts with the top three biggest supermarke ts of United Kingdom to promote their products. (Idowu, Capaldi, Zu Das Gupta, 2013) Environmental and Forecasting Analysis with the help of PESTEL SWOT PESTEL expands P for Political factors, E for Economics, S for social, T for technological, L for Legal and E for Environment. This analysis will give an eye of the whole environment of the Atlantic Quench Cranberries Inc. And the SWOT analysis is the internal environment analysis of the company based on the products of Atlantis. Swot analysis is likely to be more products and service specific of the company. (Peichl, Pestel, Schneider Siegloch, 2011) The PESTEL analysis factors: Political Factors of Atlantic Quench Cranberries Inc Atlantis Quench is based on the political factors of United States and United Kingdom relationships. Because the company marketing their products in both the United States and United Kingdom. Recently, The UK government have increased their vat rate from 17.5% to 20% in 2011 and government also increased their revenue by 13 billion per year. After this changes in the market Atlantic Quench Cranberries Inc have to produce their product in such price which will not effect by the current vat rate and tax rates. Economic Factors of Atlantic Quench Cranberries Inc The UK government is showing positive recovery from the financial crises. Atlantic Quench Cranberries Inc operates his business in very strong economical environment of the United States. The UK government is growing their economy. The company is making effect from the economic growth of the country to their new products launch in next three years. Social Cultural Factors of Atlantic Quench Cranberries Inc Elder people number in increasing in the UK due to the baby boom generation. According to the last reports there was a little decrease in birth rate and increase in life expectancy of people which led to shift in the demand of people which is good for Atlantic Quench Cranberries Inc new product launchings. The new products of the Company will be based on according to the segmentations of younger generation and the upper class position of the society in the next three years. Technological Factors of Atlantic Quench Cranberries Inc Technology is very critical for supply chain management for Atlantic Quench Cranberries Inc. Retailers like Atlantic Quench Cranberries Inc developing their chain management to enhance their cost efficiency. These can be reflecting in the competencies of the Atlantic Quench Cranberries Inc. Atlantic Quench Cranberries Inc is using new and advance technology in their new products upcoming next three years. Environmental Factors of Atlantic Quench Cranberries Inc Increase in average temperature of UK, leading to a dissolve of the Arctic ice and it is predicted that in 2040 there will be an ice-free summer in UK. Such like information is leading to higher stress on environmental sustainability which is affecting the company. Atlantic Quench Cranberries Inc is adopting some methods in their new production which is environment friendly in upcoming three years. (Yksel, 2012) Legal Factors of Atlantic Quench Cranberries Inc There are many laws in UK which affect Atlantic Quench Cranberries Inc because the company has a wide range of products and services. As like drinking products of the company is reforming the food drinking policies of the UK government. The company is taking these laws in their marketing plan for next three years. SWOT analysis The following SWOT analysis is based on our main findings about external and internal situation analysis. It summarizes Atlantic Quench Cranberries Inc key strengths and weaknesses and also describes the market opportunities and threats that we will have to take into consideration in our planning. Strength 100% US-owned Knowledge of local market Investment in market research always updated on customer needs Competitive advantage in product differentiation investment in RD for innovations and quality Search for excellence in service investment in recruitment, training and control monitoring Long-term sound and transparent relationship with suppliers New owner provided expertise on core business of fast food Specialized management is giving new breadth towards market orientation and growth strategies. Potential for growth in sales and profitability. Weakness Lack of perceived value; Poor distribution limited market access, small number of franchisees; Lack of awareness low investment in Promotion Problem of positioning - no customer identification with the brand Low retention rates customers are not loyal, many occasional customers (not profitable) Poor management, business was unprofitable. Small market share. Opportunitiess Drink juice market is still growing. Customers spend more money on refresh drinks. Consumers are more concerned about healthy juice. The survey shows there is a great opportunity to grow in UK especially after signing new contracts. A strong trend for healthy and nutritious products is emerging. The market is moving towards healthy drink juice, becoming increasingly aware of health nutrition. Threats Many new diseases have been discovered and have caused concerns in production of juice. The substantial number of substitute products in the US and UK supermarkets. Competitors are frequently launching innovative products. Other fast food chains are markedly growing. Asian foods are booming. Australian economic health (strongly dependant on global economy and the political situation) Segmentation and targeting Two major Market segmentations which is based on younger generation and richer section of the society Younger Generations Upper Class The population of 15- 24 year olds in the UK are the biggest customers of juice and juice drinks. The most of younger generation are incomes less than the old generations so according to those people the company has made some products which price is lower than normal products of the company. The company is targeting these younger generation in next three years because this is the large section of the society and the company sales can be increase into this section. Cranberry classic in 250 ml was introduced for target the desire buyers in 2003 which is a three year profit plan for the company. The people who are in the upper class section of the society, the company has made some special products for them to business for next three years. These special products are costly than other normal products of the company. The management of the Atlantic Quench Cranberries Inc is targeting this section of society because this section can boost the product sales rapidly for next three years. Cranberry Select Premium Chilled Juice Drink was open in new 1.75 litre wrapping, exclusively designed for the fast-growing richer drinks sector Competitive Marketing Strategy Mission of Atlantic Quench Cranberries Inc The Atlantic Quench Cranberries Inc mission is to energize the world with their juice products. Therefore, to create a value in the people mind of their product and make difference from the other company products. (Berkhout, 2009) Vision of Atlantic Quench Cranberries Inc The vision of the company is to serve their fruit and drink juice to every people of the world. And sell their other products into the world market safely, joyfully. Competitive Advantage Cost Advantage: Unit Cost: Atlantic Quench Cranberries Inc unit costs are low, as they usually are in the juice industry. Margin prices are marked up to more than 50%. Transaction Cost: The best mode of transaction should be chosen to minimize the cost. This factor is important up to a certain level. Marketing Expenses: Atlantic Quench Cranberries Inc marketing expenses are high, due to the new health range being new it will undergo heavy advertising and promotion in the initial product launch. Some of the advertising will be for the new health range alone and cost more money. Each time Atlantic Quench Cranberries Inc is advertised its brand reaches a higher level of awareness and hence reinforcing the image of Atlantic Quench Cranberries Inc as a health food provider for the health conscious consumers. Overhead Expenses: Overhead expenses are shared among the whole Atlantic Quench Cranberries Inc product range and will be a portion of the total costs. Differentiation Factors: Product and Service Quality: Product and service quality offered by Atlantic Quench Cranberries Inc are excellent, however this excellence remains unrecognised due to poor management of the company, and lack of strategic direction, which has damaged distribution and channelling, which has led to lack of awareness of the great quality offered by Atlantic Quench Cranberries Inc, because of the lack of availability of Atlantic Quench Cranberries Inc outlets. Brand Image: Atlantic Quench Cranberries Inc is suffering from a nonexistent brand image, this is one of the weaknesses we aim to target in our strategy to grow market share. Relative Price: Atlantic Quench Cranberries Incs price is slightly higher than that of competitors due to superior quality and nutritious value of the food. Marketing Advantage: Market Share and Brand Awareness: Atlantic Quench Cranberries Inc has a decent share rate in the market. However, the brand awareness remains low, due to reasons explained above. This has shown that Atlantic Quench Cranberries Inc has a great opportunity to bring its great products to a broader awareness, thus once this is achieved, market share shall naturally go up. Distribution and Sales Coverage: Atlantic Quench Cranberries Incs distribution and sales coverage is also a weak point, thus presenting another great opportunity. Once Atlantic Quench Cranberries Inc invests in greater distribution and sales coverage, which will in itself increase brand awareness, and included with all the special promotions on offer with the product launch, will improve profits and market share.('Political Practice for Peaceful Reunification: Dialectical Strategy Tactics', 2009) Marketing and Financial Objectives Based on the overall marketing strategy of Atlantic Quench Cranberries Inc to enter and grow its market share as a leader in the health products range offered within the US retail juice industry, the marketing objectives for the new Atlantic Quench Cranberries Inc health range are as follows: Long-term Marketing Objectives 3rd PHASE: Lead and Keep the Market (Fast Food Health Range) Timing : After the Atlantic Quench Cranberries Inc market penetration the long term objective will be to keep the control of the market. Target Group : Younger people and upper class. Where : Nation-wide, some sales promotion activities in capital cities of UK How : With marketing mix strategy. Market Metrics : Market Penetration: 20% of the total market of drink juice health range. Marketing Mix The marketing mix determines the ultimate success of the product. This includes the unique blend of pricing, promotion, products offering and distribution system designed to reach our target customers, which are, younger and upper class generation. Product Mix Product mix width Atlantic Quench Cranberries Inc offers a wide and varied menu to customers specialising in quality juice products. In building the companys continuous commitment to meet its customer satisfaction, the new health products for next three years will emphasise, in several dimensions, in achieving its standard for quality; Taste; Hygiene; Health; Safe. Product mix length In extension towards the current offers, the juice menu would include for young people as well as health drinks for upper class. In addition, more variety of flavour and recipe for juice will be introduced in order to capture more market demand. Product mix depth Atlantic Quench Cranberries Inc offers a wide range of juice products and sizes suited for the various demands of customers. Nominally, there are 3 different ranges with 3 different sizes available for individuals. In addition there will be a new products suited for youngsters, a Party Pack which is capable of serving 4-6 people and the Family Pack suited for family dining, which is for the upper class. Product consistency All drinks will be packaged using different sizes of recyclable board packaging in accordance to the juice. This is to ensure heat insulation as well as keeping the aroma within the packaging. Fruit juice will be supplied to customers in a sealed recyclable bottle specially design by Berri for Atlantic Quench Cranberries Inc. All in all the packaging is to build awareness and support the usage of environmental friendly resources. Promotion Advertising Awareness Building The advertisement campaign is catered towards building brand and product awareness. Thus this forms Atlantic Quench Cranberries Incs three important advertising objectives; to inform customers of the new products development and sales promotions; to continuously persuade new buyers, as well as to encourage switching of brands from competitors customers; and to gain top- of mind product awareness. The key message in the advertising campaign includes: Have a balanced diet with Atlantic Quench Cranberries Inc. Company offers the best value for juice. Three main medium will be utilize in the advertising campaign; television commercials at Channel 10 and at Hoyts cinema advertisements, radio commercials and advertisements in magazines and newspapers. Nevertheless, a new restructured webpage will provide another medium for advertising as well. Further to this, occasional advertisement will be placed in city area signboards. Sales Promotions The sales promotion strategy used serve several purposes. Primarily the promotion was meant to entice consumers to purchase the health juice as a strategy to accelerate market penetration. Secondarily it was to hold loyal consumers and finally the overall intention was to lure consumers away from competitors products. The initial promotion tactics adopted in satisfying the primary objectives were targeted at our main customers namely, students and health conscious professionals. As such, a discount of 10% will be given to any individuals who buy individual meals with either a health club membership card or a valid student card. In the customer retention promotion an Atlantic Quench Cranberries Inc free drink card will be launched. The usage of this card is similar to what we understand as a coffee card. Every customer who purchases any individual juice will be given a stamp. In collection of 5 stamps, a free small quarter meal will be given free. All these promotions will be strongly backed by the advertising strategy and medium adopted in this marketing plan. Price The new Atlantic Quench Cranberries Inc health juice menu will offer a wide range of individual purchases as well as meal packages for individuals, couples, groups and families. Most of the products offered here will come in 3 different sizes, which will provide a variety for customers to choose from. The product will be schedule to launch in next year the May 28th. Looking at the price affordability for the given customers needs and the competitive offering by the competitors; the market based performance approach is adopted.(Paden Stell, 2005 Preparation and Objectives for the future Customers are looking for natural and healthy option for the products. Atlantic Quench Cranberries Inc has a great opportunity to target customers who are seeking an alternative to the high sugar content by the new launch of their product. There is also another option for expansion in the sale of drink juice which made fresh pushed juices when the market remains undeveloped in the next three years. (J. PAUL PETER, 2012) The Atlantic Quench Cranberries Inc has to look in the matter how the customer health can be increase in the next three years with the new product launch which will be made in the future. Changes to the advertisements making the marketing to children more difficult, parents will increasingly become the target. So, the company have to look into the matter that how to increase the marketing to the children in the next three years. 15-24 years olds are the heaviest consumers of juice and juice drinks in the United States. The company need to focus on the children because this section is the most important area of grow the company in the next three years. After targeting children the company will focus on the middle age people by their new launch of high rich quality flavour. The price of the rich quality product will be high so, the management have to look into the product quality must be rich and higher than the other company product products. (Upton, 2011) Conclusion To produce best known products to the world Atlantic Quench Cranberries Inc has to utilize the their opportunities and qualities to process and establish their standards to guarantee their products between the customers in coming three years. A harmonized product of juice with a guarantee of improvement will increase the expectations of the customers in the next three years. To guarantee the standards of the company products, the company has to develop their relationship with the customer. The company can adopt product line decisions for launch new products in the future three years. (Ormrod, 2012) References Berkhout, E. (2009). Decision-making for heterogeneity. Wageningen: Wageningen University and Research Centre. Griffitt, K., Grimes, D. (2013). A novel agar formulation for isolation and direct enumeration of Vibrio vulnificus from oyster tissue. Journal Of Microbiological Methods, 94(2), 98-102. doi:10.1016/j.mimet.2013.04.012 Idowu, S., Capaldi, N., Zu, L., Das Gupta, A. (2013). Encyclopedia of corporate social responsibility. Berlin: Springer. PAUL PETER, J. (2012). Preface to marketing management. [s.l.]: Mcgraw hill higher educat. Kumar, A., Trivedi, M. (2006). Estimation of variety seeking for segmentation and targeting: An empirical analysis. J Target Meas Anal Mark, 15(1), 21-29. doi:10.1057/palgrave.jt.5750030 Liu, H., Tayyari, F., Khoo, C., Gu, L. (2015). A 1H NMR-based approach to investigate metabolomic differences in the plasma and urine of young women after cranberry juice or apple juice consumption. Journal Of Functional Foods, 14, 76-86. doi:10.1016/j.jff.2015.01.018 Ormrod, J. (2012). Essentials of educational psychology. Boston: Pearson. Paden, N., Stell, R. (2005). Consumer Product Redistribution. Journal Of Marketing Channels, 12(3), 105-123. doi:10.1300/j049v12n03_06 Paley, N. (2007). The marketing strategy desktop guide. London: Thorogood. Palmer, A. (2012). Introduction to marketing. Oxford: Oxford University Press. Peichl, A., Pestel, N., Schneider, H., Siegloch, S. (2011). Reform der Hartz IV-Hinzuverdienstregelungen: Ein verfehlter Ansatz. Perspektiven Der Wirtschaftspolitik, 12(1), 12-26. doi:10.1111/j.1468-2516.2010.00348.x Political Practice for Peaceful Reunification: Dialectical Strategy Tactics. (2009). The Korean Journal Of International Studies. doi:10.14731/kjis.2009.12.49.6.77 Rego, G., Nunes, R. (2010). Hospital Foundation: A SWOT Analysis. Ibusiness, 02(03), 210-217. doi:10.4236/ib.2010.23026 Upton, M. (2011). Guidelines for the preparation of livestock sector reviews. Rome: Food and Agriculture Organization of the United Nations. Yksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. IJBM, 7(24). doi:10.5539/ijbm.v7n24p52

Unknown Bacteria Lab Report Essay Example

Unknown Bacteria Lab Report Paper Not all of these tests were performed on every culture, as some were used only for gram positive or gram active bacteria. The tests performed and what constituted a positive or negative test are as follows: Lab day 1; today in lab we obtained the unknown mixed culture 041 and one brain-heart infusion agar (BAA). The first step was the preparation of the medium, the bottom of the BAA dish was labeled with the bacterium number, initials, and section; then divided into four quadrants. The second step, we used the septic technique to transfer a small amount of culture with a flame-sterilized inoculating loop to the first quadrant, flamed and cooled the loop again then transferred a small amount of the culture from the first truant to the second using the quadrant streaking method as illustrated on page 18 of the lab manual, repeating this process until all four quadrants were properly streaked. Lab day 2; we collected our BAA medium and began by identifying the morphology and cell-to cell arrangements of the colonies. Two different colonies were observed, the first colony was yellow in color and larger in size and the white colored colony was slightly smaller in size. As instructed, each colony was prepared for gram staining, one slide for the large yellow colony and one for the smaller white colony. After properly gram staining the slides as directed in chapter six of the lab manual, the smears were examined under the microscope. We will write a custom essay sample on Unknown Bacteria Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unknown Bacteria Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unknown Bacteria Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The findings concluded that the smaller white colony stained purple, signifying that this culture was a gram positive bacterium, with the morphology of grape-like clusters such as staphylococcus. The larger yellow colony stained pink with the morphology of rod shaped bacterium, which indicates this bacterium to be gram negative. To isolate the two unknown microorganisms for further testing, another BAA medium was obtained, the bottom of the dish was vided into two sections and the lawn streaking procedure was performed, as illustrated on page 12 of the lab manual. One side of the BAA medium was inoculated with the gram positive Cisco and the other side with the gram negative unknown bacteria, completing this section of lab by placing the labeled medium into the ICC incubator for 48 hours. Laboratory day 3; a series of tests that were specific to the unknown gram negative and gram positive cultures were performed. Only two tests were necessary for the gram negative bacteria, which included the Underwrote II and the Indolent Dressily test card. Because immediate exults would be obtained from the Dressily test, this experiment was performed first by using a flame-sterilized and cooled inoculating loop to transfer a small growth from the gram negative colony to a clean reaction area of the test card. After 30 seconds, a pink color in this area was observed, indicating a positive result for indolent, the positive result was documented. After properly inoculating the Underwrote II as instructed by our lab instructor, the tube was labeled and placed it in the ICC incubator for 24 hours. There were six different test media that were performed on the gram positive bacteria, starting with the inoculation f the imitation salt agar (MASS) dish, using a flame-sterilized and cooled transfer loop. Two loop transfers of our isolated gram positive bacterium were placed onto the surface of the agar, applying the quadrant streaking technique as illustrated on page 18 of the lab manual, labeled our medium and placed it into the ICC incubator for growth and interpretation. On the sheep blood agar (SABA), the flame-sterilized and cooled loop was used to transfer two loops of the gram positive bacteria to the media. Only one-half of the plate was streaked, the inoculating loop was again and a small portion of the culture from the iris quadrant was used to streak the second quadrant, repeating this step to inoculate the remaining quadrant. Using ethanol-flamed forceps, one Backtracking and one Optician disk were transferred onto the one-half quadrant, spacing the two disks approximately two centimeters apart. In the last step, a flame-sterilized and cooled transfer loop was used to place three stab marks into the second quadrant the SABA media, labeled the dish and placed into the ICC incubator for 48 hours. The Dense dish was spot inoculated by transferring one loop of the gram positive bacteria with the flame-sterilized and cooled inoculating pop to the center of the plate, the media was labeled and placed it into the ICC incubator for growth and future interpretation. The labeled Intercourse fiscals (FEE) broth tube was inoculated as well as the 6. 5%NCAA broth tube by removing the caps from the tubes and placing one loop of gram positive culture into each tube with the flame-sterilized and cooled inoculating loop, mixed the culture in to the broth and replaced the caps. After labeling the bile esculents agar (BEA) slant tube, the cap was removed, one loop of gram positive Cisco was placed into the bottom corner of the slanted agar and the culture was streaked upward, towards the top of the agar, the cap was replaced and all three tubes were placed into the ICC incubator for growth and future analysis. For the final test, two drops of hydrogen peroxide (H2O) were placed on the isolated colony of the BAA medium, observed immediate formation of bubbles, as 02 was produced indicating a positive test for catalane. Final lab day four; the test media were collected for explanation and interpretation, the results are as listed: Gram Negative Intercontinental Dressily test card Positive (+) slide took on a pink color Underwrote II identification system Glucose Positive (+) color changed from red to yellow Lysine Positive (+) color changed from yellow to purple Ernestine change HAS Negative (-) no color change Indolent Positive (+) Admonition Negative (-) no color change Negative (-) no color Lactose Positive (+) color changed from red to yellow Rabbinate Positive (+) color changed from red to yellow Servitor Positive (+) color changed from red to yellow Dilution Negative (-) no color change Appalachian- Negative (-) no color change dominate Urea Negative (-) no color change Citrate color change Unknown 041 Gram Negative is Escherichia coli Gram Positive Cisco BAA (color) White BAA(colony size) Small Catalane Positive (+)formation of bubbles observed Dense Negative (-) no visible reaction to HCI N egative (-) no MASS (growth) Positive (+)visible bacterial growth observed MASS(imitation) Positive (+)partial color/pH change from red to yellow SABA(hemolytic) Gamma (y )no homologies produced Backtracking Negative (-) no zone of inhibition Optician Negative (-) no zone of inhibition Bile Esculents Negative (-) no color change FEE Medium Negative (-) no color change 65% NCAA Positive (+)broth appeared cloudy *Unknown 041 Gram Positive Cisco is Staphylococcus epidermises Discussion The identification of the unknown intercontinental 041 was fairly easy. Once the unknown had been identified as gram positive using a gram stain, there were only two tests used to narrow down the microbes identity. Based on the positive indolent test results, the bacteria identification was limited to two possibilities, either Escherichia coli or Protests vulgarism. After carefully interpreting and recording the results from the Underwrote II and completing the customs key, the gram negative unknown was determined to be Escherichia coli. Identifying our gram positive unknown was a little more difficult due to the extent and various media tests that were involved. However, the positive test results observed for catalane, imitation, 6. 5%NCAA and the fact that there were no homologies produced on the sheep-blood agar (SABA), made it evident that the gram positive unknown was Staphylococcus epidermises. Conclusion The determination of the unknown mix culture 041 was achieved by using a variety of differentiation tests.

Sample Essays About Yourself For College Application

Sample Essays About Yourself For College ApplicationIf you are looking for samples of sample essays about yourself for college application, then I have a tip for you. I want to share with you a tip that will help you to give you an edge over your other competitors who are writing the same essay about themselves as you.While it's pretty normal for school admissions officers to expect you to write about your own experiences and interests, sometimes you need to step out of the box a little bit and do some fresh thinking and look for some examples of sample essays about yourself for college application that other students have written before you. You don't have to copy what they have written, but you can still borrow from their styles and methods of thinking.One thing that many students forget is that if they are a sophomore or junior, they should have already done a number of sample essays about themselves and know how they were received. In fact, many schools prefer to see that you hav e actually written your own essays about yourself, because then you have taken the time to research your topic, not to mention, it will give you a better opportunity to articulate your feelings and intentions.You will find that if you want to get some sample essays about yourself for college application started, all you need to do is take a quick glance at them. Even if you have never written one, you may be able to find some student's writings that you can use to see what your personal essay should be like. If you see that someone has used the phrase 'My goal' when describing what you are aiming for in life, chances are, you will use the phrase yourself to convey the same theme.You will also notice that each school has different versions of their essays, and they may require slightly different things. You should look for some of these differences and try to adapt your own essay to match the other version of the essay you are assigned. If there is anything that your school doesn't e xpect you to include in your essay, make sure that you include that information in your own.You will also need to think about your own needs, and what you want the essay to say. It is OK to ask for feedback from people you know, such as family and friends. This is important, because this can help you understand the types of questions that are normally asked by admissions officers, and what sort of ideas you can include to really make your essay stand out.Don't be afraid to read through all of the different versions of essays that are being given as part of your college application. There is so much to learn, and you may find that there are differences in the way these students were asked to express their thoughts. This could mean that there are some key facts or emotions that are missing from your essay.Even if you are not necessarily applying to four-year colleges, you can still use the essays as the basis for your final college essay if you are going to apply to any other schools in the future. Remember, the first impression counts, and a lot of people are viewing your essay about yourself for college application as the first impression.

Hot desert biome essays

Hot desert biome essays The hot desert biome is exactly as it sounds, hot and dry. The desert biome consists of 1/5 of the world. Most hot deserts are found towards the Tropic of Cancer or the Tropic of Capricorn. Most hot and dry deserts do not have many plants. The plants they do have are mostly low down plants. These plants include some shrub and cactus like plants. The desert climate is different from other biomes as well. The desert is a very unique biome and has many characteristics that other biomes do not possess. The animals of a desert usually are nocturnal, meaning that they come out at night because the hot sun is too much to bear. Some animals have to live in caves for shelter from the sun as well as animals that must borough in the sand to stay cool. Some of these animals include the armadillo lizard, bobcat, rattle snakes, coyote, javelina, and the thorny devil. The vegetation of a desert is unlike any of the other biomes. Some of this vegetation includes cacti. Cacti are different because the actual plant holds the water inside itself for a long period of time. It also has spikes surrounding it for protection from predators going after its water supply. These plants also have a thick waxy covering itself protecting itself from water loss. The desert usually has cryptobiotic soil meaning that the soil is poor. Other plants include desert ironwood, Joshua tree, barrel cactus, and the creosote bush. The climate of a desert is also quite different from all other biomes. Dry desert climates are formed by high-pressure zones in which cold air descends. Then the descending air becomes warm but, instead of releasing rain, the heat from the ground evaporates the water before it can come down as rain. The ground is hot because the suns rays beat down on it directly overhead. There is not a lot of atmosphere to protect it from radiant energy. There is approximately one inch of rainfall in a dry desert per year. The ...